Switch to #Watsons and Save Big #TheSwitchTest
For years now, Watsons has been a destination for me and for those in search of frugal yet quality stuff. I consider myself a true advocate of that place ever since I become a mom.
When you just realized that having kids was going to be costly most of the time, well, you decide to just make the best of it. So, I began buying..no..hoarding is the right word.
Did you know that I make sure to visit the store whenever I attend events? Just like my favorite local bookstore. Watsons is literally 5 minutes from our house, so it’s easy to pop in often.
You can't really walk out completely empty handed, because the items there are always on sale with buy 1 take 1 promo. It is difficult to even try to resist, so I make sure to check out the super store whenever possible.
Recently, I was invited to Watsons Switch Test held at Makati Shangrila Hotel, and we were asked to try several items and choose the one with the best quality.
There is a widespread assumption that simply because the item has a lower price, that the quality is also low. Yes?
No!
Watsons conducted the Switch Test to prove that high prize doesn't always mean high quality. That we always have to pay big amount for a good quality product at mark or even better than the said brand.
For several years now Watsons has been running its Switch & Save campaign, showing its customers that if they switch from the leading brand to Watsons brand they can get excellent quality personal care products at up to 80% less.
The effort has met with massive success, convincing tons of people from everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista, Tessa Prieto Valdez, and Patty Laurel) to make the change.
But with such unbelievably great savings, some skeptics remained unconvinced that Watsons products could be as good as the leading brand.
Setting up unbranded booths in major cities around the country, Watsons put its products up against the best of the best- the category leaders.
Without showing or telling them what brands were involved, the Switch Test mediator had each customer try out two products- Watsons and the leader.
What they did at the Switch Test was (similar to what we did at Makati Shangrila), they were asked to hold them, examine them, test and compare them, and eventually to choose the one they would buy.
Which ones came out on top? Here’s what the shoppers had to say.
“Brand A lotion smells good, and is softer on the skin, compared to Brand B,” said one shopper who was surprised to learn that Brand A was actually Watsons.
She was even more surprised when she found out Watsons costs 80% less.
Holding a toothbrush in each hand, another participant observed of the Watsons product, “The bristles are softer and I feel it would clean my teeth better.”
He too made the switch and was thrilled to learn of the additional savings.
The team tested lotion, toothbrushes, body scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers chose the leading brand over Watsons quality.
But when informed of the sizeable savings afterward, even they were easily swayed to switch.
One in particular summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on body scrub, and 55 percent on hair iron, what’s there to think about?”
Indeed, with the Switch Test done, the results are clear- 8 out of 10 shoppers prefer Watsons quality, not to mention the Watsons price.
And as for that age-old question about quality or savings- it finally has an answer it looks like everyone can agree upon.
Take both.
Switch to Watsons and save, just like me!
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 4,800 stores and more than 1,400 pharmacies in 11 Asian and European markets, including China (Mainland China, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Indonesia, Turkey and Ukraine.
In 2002, A.S. Watson Group joined hands with SM Prime Holdings Inc., the Philippines’ leading shopping mall developer. Watsons caters to a variety of lifestyles with an unrivalled diversity of products, with a mission to help people around the world to look good, feel great.
When you just realized that having kids was going to be costly most of the time, well, you decide to just make the best of it. So, I began buying..no..hoarding is the right word.
Did you know that I make sure to visit the store whenever I attend events? Just like my favorite local bookstore. Watsons is literally 5 minutes from our house, so it’s easy to pop in often.
You can't really walk out completely empty handed, because the items there are always on sale with buy 1 take 1 promo. It is difficult to even try to resist, so I make sure to check out the super store whenever possible.
There is a widespread assumption that simply because the item has a lower price, that the quality is also low. Yes?
No!
Watsons conducted the Switch Test to prove that high prize doesn't always mean high quality. That we always have to pay big amount for a good quality product at mark or even better than the said brand.
The effort has met with massive success, convincing tons of people from everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista, Tessa Prieto Valdez, and Patty Laurel) to make the change.
Setting up unbranded booths in major cities around the country, Watsons put its products up against the best of the best- the category leaders.
Without showing or telling them what brands were involved, the Switch Test mediator had each customer try out two products- Watsons and the leader.
Which ones came out on top? Here’s what the shoppers had to say.
“Brand A lotion smells good, and is softer on the skin, compared to Brand B,” said one shopper who was surprised to learn that Brand A was actually Watsons.
She was even more surprised when she found out Watsons costs 80% less.
He too made the switch and was thrilled to learn of the additional savings.
The team tested lotion, toothbrushes, body scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers chose the leading brand over Watsons quality.
But when informed of the sizeable savings afterward, even they were easily swayed to switch.
One in particular summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on body scrub, and 55 percent on hair iron, what’s there to think about?”
And as for that age-old question about quality or savings- it finally has an answer it looks like everyone can agree upon.
Take both.
Switch to Watsons and save, just like me!
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 4,800 stores and more than 1,400 pharmacies in 11 Asian and European markets, including China (Mainland China, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Indonesia, Turkey and Ukraine.
In 2002, A.S. Watson Group joined hands with SM Prime Holdings Inc., the Philippines’ leading shopping mall developer. Watsons caters to a variety of lifestyles with an unrivalled diversity of products, with a mission to help people around the world to look good, feel great.
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