#JaDine For City Blends


As you are probably aware, my heart can no longer withstand the effects of caffeine.
But while I try to book a hotel in Bora for my trip in 2 weeks, I realized I was not being fair and honest as I wanted to pour myself a cup of coffee. NOW.
There is pure anticipation of the moment of holding a warm mug, just like Christmas morning. Coffee still matters most to me. Even only the aroma.

Coffee.

There's something about it that instantly invigorates my senses. Friends and conversations over cups of coffee is good but out-of-town coffee dates at 7-Eleven with the hubby are still the best. Us recreating a JaDine moment.  7-eleven's brilliant idea to put up a go-to with the free will to get and choose.
Speaking of 7-Eleven, the honest-to-goodness coffee, City Blends, just launched recently, with James Reid and Nadine Lustre as their endorsers.
To celebrate, 7-Eleven held a party for their fans at Oasis Manila in San Juan and invited also the media.
Me and my bloggers friends went along to see how excited the fans were about seeing JaDine arriving on the scene. The venue just gave honest, no bitter experience. Fans from around the Metro were truly excited they’d been able to get to see JaDine's newest TV commercial for City Blends. Some had got up extra early to be there to avoid traffic.
City Blends is made fresh as you order, brought to you by Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven. City Blends comes in four distinct flavors:

  • French Vanilla
  • Mochaccino
  • Brewed Coffee
  • Hot Chocolate
..perfect for every feeling.


Made from 100% Arabica beans, the City Blends Brewed coffee boasts of an intense flavor that perks you up – perfect for those moments that you need to focus and get something done right away.

On the other hand, if you like your coffee frothy and sweet, French Vanilla elicits that kilig feeling brought on by its creamy sweetness.

Meanwhile, if you’re feeling like you need that perfect balance of strong and sweet flavors, get Mochaccino – a perfect blend of coffee and delicious rich chocolate.
“Starting at Php20, we offer coffee oozing with honest-to-goodness flavors, just like reel-to-real life couple James and Nadine. For a year now, JaDine has been our partner in promoting City Blends. 
And, with the overwhelming response to the couple’s commercial last year, they will once again show everyone how honest feelings can be expressed through City Blends coffee in our new commercial,” said Lee Esguerra, PSC Marketing Communications Division Head.

Just prior to launch, JaDine serenaded the audience with a song from their very popular TV series Till I Met You, making the event more vibrant. It was totally a kilig moment as James couldn't keep his eyes off her. See video here : https://www.youtube.com/watch?v=nz5WurNSyYM


When being asked by the media, in all honesty, James Reid preferred Brewed Coffee. It helps him focus on set where there are so many distractions.
For Nadine Lustre, she loves City Blends French Vanilla because she likes her coffee sweet, as the added creamy taste perks her up.





In line with the launch of JaDine’s new City Blends TV commercials, 7-Eleven announces its two new promos :

  • The JaDine Limited Edition Folder and Sticker set
  • The Big Bear Raffle Promo
..through its CliQQ rewards program.

Every City Blends cup purchased earns you e-stamps, which can be used to redeem JaDine collectibles – 8 oz entitles you to 1 e-stamp, 12 oz to 2 e-stamps, and 16 oz to 3 e-stamps – in the card/app when customers have their unique barcodes scanned.

To join the JaDine Limited Edition folder and Sticker set, you need to collect City Blends e-stamps on your CliQQ App.
There are 3 ways to redeem the limited edition JaDine Folder and Sticker set:
1) Earn 15 e-stamps and get the folder and stickers for free,
2) Earn 2 e-stamps and add Php 59, and
3) Buy it for Php 99.

Promo runs from Sept. 28 to Oct. 22, 2016.


7-Eleven is also raffling off the giant teddy bear featured in the new City Blends commercial!
Just collect 30 e-stamps to get an e-raffle entry.
Promo runs from Oct. 12 to Dec. 31, 2016.
Raffle draw date is on Dec. 23, 2016.

Enjoy the different flavors of City Blends coffee, available in 740 7-Eleven stores.
They also offer yummy pastries like this



By the end of the year, City Blends will be available in 980 stores nationwide, so watch out for more of #JaDinefor711 in the coming months!


For more info and updates, follow us on Facebook (www.facebook.com/711philippines), Twitter (www.twitter.com/711philippines) and Instagram (@711ph).




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