How To Keep Clothes #NewForLonger

Truthfully speaking, we all had a bad habit of just tossing our clothes carelessly anywhere when we were younger, since mom would be the one doing the laundry.
Then motherhood comes, but our ways hasn't changed a bit. It's now from the hamper to the machine and dryer without giving the clothes much thought. I would shove everything right in, especially when I'm in a hurry for an event. Put in a lot of detergent, press "JEANS", thinking it would thoroughly clean it (even the delicates) . As a result, I’ve ruined too many clothes to count. Not only because of the settings but maybe because of the detergent I use.

But all is not lost, though. *Happy dance
In this time and age, you can finally save your favorite garments using the right laundry partner. Companies have been releasing clothes-friendly, even "skin-friendly" options for the past years now. While I depend so much on my other brand because of the scent, sometimes trying out a different brand is not so bad either. My newly-discovered detergent will love your clothes to the last thread!

The new Comfort Care Detergent can keep your clothes new for longer, thanks to its unique and innovative formulation which addresses the five signs of clothes aging.

A mother's worst nightmare : Color fading, Shape loss, Bobbling, Yellowness and Roughness.

During the launch, I got to magnify different fabric swatches to prove Comfort’s efficacy through Fabric Analyzers.

Blogger Cristelle Torres

Aside from its unique formulation, Comfort has proven to be a game-changer in the category with its youthful tonality and refreshing brand purpose. 

“Comfort is rooted in its purpose of bringing positivity to the world through the power of clothes,” says Anne Marianne Tan, Unilever Brand Manager for Premium Laundry.
“It offers a full range of products that spans Fabric Cleaning (powder and liquid) to Fabric Conditioning to deliver the best clothes outcome and give the wearer confidence."

“Fabric care used to be all about stain removal. But our consumers today demand so much more from their fabric care products. They want to restore that 'love at first wear feeling,‘ keeping colors vibrant, and clothes free from shape loss, roughness and the signs of usual wear and tear that come ‘with frequent laundering. Comfort is definitely What they are looking for,” she adds.

The Comfort range is powered by two of the most superior technologies ever seen in the category.

• Advanced Anti-Aging Technology in Comfort Fabric Solution products (fabric cleaning) prevents clothes from aging by caring for every fiber in clothing, it also prevents the signs of wear out: pilling/bobbling (himulmol). In addition, it prevents ash residue that gets deposited into the fabric, which affects color vibrancy. 

• Advanced Triple Care Technology in Comfort Fabric Sensation products (fabric conditioning) enhances the beauty of clothes, protecting them from color fading, fiber pilling (himulmol), and shape loss, ensuring smoother and softer-feel clothes. 

When used together, Comfort’s Fabric cleaning products prevent clothes aging, while Comfort’s Fabric conditioning products maintain or bring clothes close to their original state.

Comfort is available in powder detergent, liquid detergent, fabric conditioner, detergent capsules and dry wash spray, and in two variants: Glamour Care and Casual Care. 

You can check out their social media platforms to learn more about how Comfort protects clothes'fibers and fight the 5 signs of clothes aging.
@comfortphilippines on Instagram 

Comfort is now available in all leading supermarkets nationwide and online through Lazada and Shopee.