Google unveils 2023’s top search trends in the Philippines

Google ends the year once again by releasing the Year In Search 2023, its annual compilation of the top trending keywords and terms that Filipinos search for.

These top 10 lists serve as a record of the many events and issues that people have gotten caught up in over the year. For example, SIM registration topped the News list because of the new law that mandated everyone to register their phone numbers, and because Filipinos wanted to know more about the process. Major international events are also high on Filipinos’ awareness, as the Israel-Hamas war is ranked fifth in the top News trends.

The pop culture lists are also full of names that are bound to trigger specific memories from months past. Among many other keywords, there’s Japanese actor Mackenyu who ranked #2 in Male Personalities because of the reception to his One Piece role, Jenna Ortega (#8 in Female Personalities) who’s enjoying her career highs from Wednesday and Scream 7, and local TV drama Maria Clara at Ibarra that gripped Filipinos during its TV run.

TV shows and movies available on streaming platforms earned more places on this year’s lists, which lines up with the steady growth of online media consumption as projected in this year’s eConomy SEA Report.

Below is the full list of the top search trends in the Philippines:

News

SIM registration

precinct finder

persona non grata

Nipah virus

War in Israel and Gaza

lato-lato

Typhoon Egay update

Taal Volcano update

Turkey earthquake

MoCa Farm

Sports

Lakers vs Warriors

Lakers vs Nuggets

FIBA World Cup

Miami vs Denver

Lakers vs Grizzlies

Suns vs Nuggets

Celtics vs 76ers

Heat vs Knicks

Golden State Warriors vs Kings

Ginebra vs Bay Area

Shows or Series

Duty After School

Maria Clara at Ibarra

Moving

The Glory

Twinkling Watermelon

King the Land

XO, Kitty

The Last of Us

My Lovely Liar

Strong Girl Nam-soon

Songs or Lyrics

Say You Won't Let Go

ERE

Pasilyo

Uhaw

Lupang Hinirang English

Angels Like You

California King Bed

Rapstar

Raining In Manila

Jopay

Games

Blade Ball codes

Delta Executor

Soldier, Poet, or King quiz

Cosmic Values

Anime Adventures codes

Farlight

Choox Sega

Honkai: Star Rail

Minecraft 1.20

Project Slayers codes

Male Personalities

Ahn Bo-hyun

Mackenyu

Marco Gumabao

Taylor Lautner

Travis Kelce

Liam Hemsworth

David Licauco

Kyle Kuzma

Juan Karlos

Chen Zhe Yuan

Female Personalities

Katy Louise Saunders

Cristine Reyes

Millie Bobby Brown

Lee Da-in

Issa Pressman

Janna Dominguez

Bada Lee

Jenna Ortega

Emily Rudd

Isabel Santos

Movies

Oppenheimer

John Wick: Chapter 4

Barbie

Insidious: The Red Door

The Menu

Extraction 2

I Love Lizzy

Evil Dead Rise

Nowhere

Kill Boksoon

Farewells

Mike Enriquez

Joey Paras

Matthew Perry

Andrei Sison

Patrick Guzman

Mario Dumaual

John Regala

Michael Gambon

Park Soo Ryun

Tina Turner

Korean Series

Duty After School

Moving

The Glory

Twinkling Watermelon

King the Land

My Lovely Liar

Strong Girl Nam-soon

Alchemy of Souls

Island

A Time Called You

To see the full Year in Search 2023 list, click https://trends.google.com/trends/yis/2023/GLOBAL/