SM Supermalls had long been the heart of Filipino shopping and lifestyle, offering everything you needed under one roof.
In a groundbreaking move, SM Supermalls partnered with TikTok Shop to enhance the shopping experience with She Leads: Fun Beyond Shopping, a three-day event held at the SM Mall of Asia Main Atrium.
Empowered Women Entrepreneurs and MSMEs
The event celebrated Micro-, Small, and Medium-sized Enterprises (MSMEs), with a special focus on women-led businesses. By blending digital innovation with physical retail, the event offered a unique opportunity for online entrepreneurs to connect with customers in a real-world setting. This partnership aligned with SM Supermalls' ongoing commitment to supporting MSMEs and advocating for women’s empowerment.
Innovative Shopping Experience with TikTok Shop
She Leads: Fun Beyond Shopping redefined how people discovered and shopped. Visitors explored booths showcasing 13 women-led beauty, fashion, wellness, and home brands from TikTok Shop, including Tapies, Gorgeous Glow, Azul, and Wise Cleaner. The event seamlessly integrated live-selling sessions on TikTok Shop with the in-mall experience, allowing shoppers to interact with brands in real time, whether at the mall or online.
Exclusive Deals and Shopping Opportunities
Shoppers had access to exclusive SM Malls Online deals from The SM Store, The Body Shop, Decathlon, and more. Attendees also enjoyed QR code-based discounts and special offers on both SM Malls Online and TikTok Shop. The event featured significant discounts, including 10% off at SM Store (November 28 – December 1) and 50% off select items from The Body Shop.
Celebrated Women in Business
The event showcased inspiring women entrepreneurs, including Celeste Cortesi, Miss Universe Philippines 2022 and founder of Azul, as well as a panel discussion featuring CEOs like Rei Germar of Tapies and Ashley Yap of Sip2Glow. Actress Marian Rivera and content creator Zeinab Harake also participated, emphasizing the importance of supporting women-led ventures.
The Future of Retail: Online Meets Offline
SM Supermalls continued to lead the way in the evolving e-commerce landscape by offering an online-to-offline shopping experience. The She Leads event was a celebration of digital commerce, allowing mallgoers to shop both in-person and online through TikTok Shop and SM Malls Online, bringing together the best of both worlds.
More Than Just Shopping: A Hub for Connection and Empowerment
SM Supermalls went beyond traditional shopping by creating meaningful connections through innovative events like She Leads: Fun Beyond Shopping. This celebration of women entrepreneurs highlighted creativity, leadership, and the power of community.
For more information on exclusive SM Malls Online deals, visit SM Malls Online.
Stay updated on future events by visiting SM Supermalls or following @smsupermalls on social media.
No comments:
Post a Comment
God Bless & Stay Safe!