Local Businesses Boost Sales by 5x with Shopee's 12.12 Mega Pamasko Sale

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has once again proven its role as a catalyst for local business growth with the remarkable success of its 12.12 Mega Pamasko Sale.

This highly anticipated event delivered unprecedented results, connecting sellers, affiliates, and content creators with a rapidly expanding online shopper base.

In just the first two minutes of the 12.12 sale, Shopee sold an impressive 12 million items across Southeast Asia, Taiwan, and Brazil. In the Philippines, Shopee continues to be the preferred online shopping destination, with millions of users purchasing from local brands and MSMEs to fulfill their holiday shopping needs.

"Shopee’s 12.12 Mega Pamasko Sale continues to be extremely popular among Filipino consumers, with a four-fold increase in orders on our platform," said Vincent Lee, Head of Shopee Philippines. "We also delivered outstanding results for local sellers, who experienced a five-fold increase in sales during the campaign. These results reinforce Shopee’s commitment to empowering Filipino entrepreneurs and supporting their long-term growth in the digital economy."

The Rise of Interactive E-Commerce

Shopee Video and Shopee Live have become powerful tools for engaging with customers, providing businesses with dynamic ways to connect with buyers.

Shopee Video, the platform’s newest content feature, allows sellers and content creators to post short, engaging videos that highlight products and drive sales. During the 12.12 Mega Pamasko Sale, checkouts through Shopee Video surged by 14 times, demonstrating the effectiveness of video content in captivating audiences and increasing conversions.

Shopee Live, a favorite among Filipino shoppers, also saw impressive results, with a 6x increase in checkouts during the sale. The campaign also saw a 3x boost in viewership, emphasizing the growing importance of real-time interactions in the online shopping experience.

A Thriving Ecosystem for Local Sellers and Creators

The success of Shopee’s 12.12 Mega Pamasko Sale can be attributed to its thriving ecosystem, which includes brands, MSMEs, and content creators. The Shopee Affiliate Program continues to grow, allowing individuals to earn by promoting their favorite brands and sellers on the platform. This year, orders from affiliates saw a four-fold increase, highlighting their growing influence in driving sales.

“We remain committed to enhancing our content ecosystem and making shopping on Shopee more engaging and entertaining for Filipinos,” Lee added. “With features like Shopee Video, Shopee Live, and the Shopee Affiliate Program, we are providing richer shopping experiences for our users while helping local brands and MSMEs succeed on our platform.”

Shopee’s 12.12 Mega Pamasko Sale continues to strengthen its position as the go-to platform for Filipino shoppers, while driving significant growth opportunities for local businesses in the digital economy.