Beko Philippines and St. John Bosco Parish Empower Families in Need Through Community Projects

Reflecting on the challenges and highlights of the past year brings to light one of the most admired traits of Filipinos: our love for community.

In Filipino culture, bayanihan—the spirit of working together to help others—ensures that no one is left behind, especially those in the greatest need.

Beko, a European home appliance brand, believes that true sustainability extends beyond environmental efforts to embracing human needs and uplifting communities for social and economic development. By empowering local communities, Beko envisions brighter futures for every home.

To close out 2024 with gratitude and love, Beko Philippines concluded its "Beko Sends Love" promotion in support of St. John Bosco Parish Makati’s Light A Parol, Light A Home Project. This initiative helped illuminate the lives of marginalized families while promoting the theme of the Jubilee Year: "Beacon of Hope."

Spreading Hope Through Meaningful Activities

Beko’s involvement in the project sparked a series of impactful fundraising events, such as the Light A Parol fundraising campaign and the A Light of Hope concert featuring The Company, Asia's premiere vocal group. These initiatives raised vital funds that supported the distribution of Noche Buena packs to 500 families, providing a festive meal to those in need. In addition, Beko employees volunteered their time to assemble and distribute these gift packs, sharing the warmth of hope and compassion with the local community.

Beko’s collaboration with St. John Bosco Parish also extended to supporting the parish’s scholarship program, as well as funding workshops and training for the Ministry on Music and Cultural Affairs. These efforts reflect the company’s holistic approach to sustainability, which encompasses community engagement, education, and cultural development.

Commitment to a Brighter Future

“We believe that sustainability is about much more than products; it’s about creating positive change in communities,” said Dyeun Zapanta, Marketing Head of Beko Philippines. “As we look to 2025, we are inspired and grateful for the opportunity to make a lasting impact on even more homes, both through our community service initiatives and our products that promote healthy, comfortable living.”

Discover European-Quality Home Appliances

For those looking to elevate their homes, Beko offers a wide range of high-quality appliances designed for modern living. Explore the latest European innovations at your nearest appliance store or shop online through Beko Philippines’ official stores on Lazada, Shopee, and TikTok Shop.

For more information, visit the official Beko Philippines website at www.beko.com/ph-en and stay connected on social media via Facebook, Instagram, and TikTok @bekoph.

By focusing on community-based initiatives and offering quality products, Beko Philippines continues to bring hope and positive change to Filipino homes.