Acer has once again proven its dominance in the Philippine market for consumer and gaming notebooks, securing an impressive 35.7% of the total market share in 2024, according to data from the third-party survey by GfK.
With a 34.2% share in the consumer notebook sector and a commanding 40.6% in gaming notebooks, Acer continues to solidify its position as the go-to brand for laptops in the country.
Key factors driving Acer’s success include its commitment to providing best-value products, a robust sales network, and effective marketing campaigns. The brand’s ability to quickly adapt to emerging trends, coupled with its strategic use of brand ambassadors like SB19 and G22, has helped it resonate with the youthful, tech-savvy audience in the Philippines.
Acer’s Predator Gaming series has also played a pivotal role in its growth, especially within the competitive gaming sector. The brand’s continuous support for the esports community, highlighted through events such as the Asia Pacific Predator League, has further cemented its leadership in gaming technology.
Sue Ong-Lim, Managing Director of Acer Philippines, shared, “Our initiatives have helped build stronger brand equity, creating a solid foundation of trust among consumers. For 2025 and beyond, Acer will continue to deliver the best products and experiences for our customers.”
Acer’s widespread presence across the nation has also been crucial in its market leadership. Consumers can easily access Acer products through Acer Concept Stores, authorized dealers, and online platforms like the Acer online store, Lazada, and Shopee.
Stay connected with Acer through their official social media pages: Facebook (@acerPH), Instagram (@acerph), Twitter (@acerphils), or visit their website at www.acer.com for the latest updates.
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