25 Years of TCL: Transforming Filipino Living with Timeless Innovation

 25 years. Countless moments. One mission: to make life better through innovation.

TCL Electronics, a brand that has become part of everyday Filipino homes, recently celebrated a major milestone—its 25th anniversary in the Philippines. From being a trusted name in TVs to becoming a leader in home appliances, TCL has proven that its heart beats in tune with the Filipino lifestyle.

And what better way to mark this incredible journey than with the 2025 TCL Grand Launch, held at the iconic Grand Ballroom of Okada Manila. The theme? Legendary Moment, Timeless Greatness. More than just a tagline, it captured the heart of the evening: honoring the past, celebrating the present, and looking forward to a brighter, smarter future.

From Living Room to Life Companion: TCL's Impact on Filipino Homes

TCL isn’t just a brand—it’s a presence in homes across the country. Whether it’s the crisp clarity of a Mini-LED TV while watching a teleserye, or the reliable chill of a smart air conditioner on a humid day, TCL has made everyday life more enjoyable, more efficient, and a lot more high-tech.

For two and a half decades, TCL has:

• Led TV innovation with immersive visuals and world-class design
• Simplified chores with energy-saving washers and dryers
• Kept homes cool and fresh with smart air-conditioning that understands Filipino needs

Today, it's recognized as OMDIA’s Triple Global Top 1 in Mini-LED, Google TV, and Ultra-Large Screen TVs—a win not just for TCL, but for Filipino consumers who continue to trust the brand.

A Night of Vision and Values

The event was opened by Griffin Zhang, General Manager of TCL’s Asia Pacific Business Group, who highlighted TCL’s strong market leadership in the Philippines: “TV and AC sales are No. 1 in volume. Ref and WM categories are rapidly growing. All this is thanks to our partners and loyal consumers.”

Peter Chen, CEO of TCL Philippines, followed with a powerful message:

“We’re not followers—we’re trailblazers. Innovation is at our core. We go beyond limits, blending technology, art, and sustainable design to elevate everyday living.”

That promise was brought to life with the unveiling of TCL’s 2025 product lineup, including:

• X11K QD-MiniLED TV – cinema-quality viewing at home
• FreshIn 3.0 Air Conditioner – award-winning innovation in air cooling
• Super Drum Combo+ C682 Washer & Dryer – smart, powerful, and energy-efficient
• AAT Inverter+ Bottom Mount Refrigerator – convenience and cool, redefined

TCL x Olympics: A Global Partnership to Inspire Greatness

Another unforgettable moment was the celebration of TCL’s global partnership with the International Olympic Committee, which runs until 2032. This collaboration isn’t just about sponsorship—it’s about shared values: excellence, passion, and progress.

Shae Yu, Deputy Director of Marketing, put it perfectly:

“This isn’t just about gadgets—it’s about life-changing experiences. From athletes chasing gold to parents chasing toddlers, TCL is here to make life better.”

She introduced the evening’s special guest—Filipino pole vault champion EJ Obiena, who inspired the crowd with his Olympic mindset:

“Like TCL, I believe in always reaching higher. Every day is a chance to improve.”

Meet the Faces of the Future: Rhian Ramos and Valeen Montenegro

TCL also welcomed new brand ambassadors: Rhian Ramos and Valeen Montenegro—two women who embody the brand’s commitment to innovation and lifestyle.

Rhian’s favorite? The FreshIN 3.0 Air Conditioner with voice command—perfect for a modern, sustainable life.

“It’s smart, energy-efficient, and just so intuitive.”

Valeen is all about the QD MiniLED TV—her go-to for movie nights at home.

“The picture is stunning. It turned my space into a mini theater!”

A Toast to the Past, A Cheers to the Future

The evening closed with a heartfelt toast from Cyd Montebon and Wesley Yang of TCL Philippines:

“To everyone who believed in us—thank you. The best is yet to come.”

Moving Forward with Innovation, the Filipino Way

TCL’s 25-year story in the Philippines is more than a timeline—it’s a relationship built on trust, innovation, and shared dreams. As the brand steps into the future, it does so with a renewed promise: to keep making life cooler, smarter, cleaner, and more connected—for every Filipino home.

So here’s to more legendary moments. More timeless greatness.

Here’s to TCL—and the future of living.