Empowering Filipino Heritage: PalawanPay's Role in Financial Innovation at the Biyaya Festival

In the heart of Filipino culture, where community values and sustainability intertwine, Palawan Group of Companies is making a significant impact.

Through innovative financial services, they’re empowering local communities—especially in agriculture and craftsmanship—while preserving the rich cultural heritage of the Philippines. A shining example of this mission was seen at the recent Biyaya Sustainable Living Festival, where PalawanPay, the official e-wallet and payment platform, took center stage as a key partner.

The Biyaya Festival, held in the vibrant Parqal Aseana City, was a three-day celebration of Filipino culture, with a special focus on sustainability. The event was built around the "Three Cs": local coffee, Filipino craftsmanship, and couture. By supporting this festival, PalawanPay helped uplift local economies and strengthen cultural ties, reinforcing its commitment to making financial services more accessible to all.

Celebrating Filipino Heritage Through Financial Innovation

The festival was an immersive experience, showcasing the best of what the Philippines has to offer—from locally brewed coffee and sustainable fashion displays to live mural competitions and cultural performances. These festivities provided an opportunity for visitors to engage in discussions about sustainability and the importance of preserving traditional practices.

However, PalawanPay’s contribution went beyond just financial transactions. Understanding that financial literacy plays a crucial role in empowering Filipino farmers and artisans, PalawanPay organized workshops tailored specifically to the needs of coffee, cacao, and coconut farmers as well as traditional weavers. These workshops provided practical financial education, introduced free insurance services, and shared valuable insights on the various services offered by the Palawan Group of Companies (PGC). By doing so, PalawanPay equipped these local communities with the financial tools and knowledge they need for a brighter and more sustainable future.

Seamless Transactions for a Seamless Experience

One of the highlights of PalawanPay's involvement in the festival was the ease and convenience it brought to both vendors and visitors. With over 10,000 Palawan Pawnshop and Palawan Express Pera Padala outlets nationwide, PalawanPay ensured that farmers and artisans received their hard-earned income quickly and securely—whether via app or in-branch pick-up. The platform’s promise of being “affordable, fast, and hassle-free” was fully realized, as it allowed festival-goers and vendors to make payments without the usual financial concerns.

More than just a payment platform, PalawanPay acted as a bridge that connected hardworking individuals with the tools they need to succeed. Whether it was securing income for local farmers or facilitating smooth transactions for visitors, PalawanPay was there every step of the way, showcasing the importance of community, heritage, and financial inclusion.

A Lasting Partnership for a Stronger Future

Rich Watanabe, the Festival Director at the Biyaya Sustainable Living Festival, summed it up best: “PalawanPay has been with our farmers and artisans from the very beginning, making it easier for them to receive their hard-earned income securely and directly. It’s more than just a payment system; it’s a tool that empowers communities and sustains livelihoods.”

Lilian Castro-Selda, the Executive Vice President and CFO of PGC, also shared the core values that drive the Palawan Group of Companies: "One of our core missions is uplifting communities through meaningful corporate social responsibility. We remain steadfast in promoting financial inclusion for farmers, artisans, and small businesses, ensuring they have the support they need to thrive in an evolving economy."

For PalawanPay, a proud Filipino brand, this partnership represents more than just business; it’s about supporting the Filipino spirit and empowering the next generation to thrive. By helping farmers, weavers, and artisans with the tools to manage their finances, PalawanPay strengthens the cultural roots that make the Philippines unique and vibrant.