Julie’s Breadcaster Search 2.0 Seeks the Next Generation of Content Creators

Social media in the Philippines isn’t just for scrolling, it’s where millions of Filipinos look for inspiration and the latest trends.

According to the Digital 2025 Report by We Are Social and Meltwater, 53.7% of internet users aged 16 and above use social media to find information about brands and products, while 38.9% turn to their feeds for ideas on what to do and buy.

Julie’s, the country’s largest neighborhood bakeshop, is tapping into this trend with Breadcaster Search 2.0, a nationwide hunt for the next wave of content creators and brand ambassadors. Following the success of last year’s competition, Julie’s aims to give budding influencers a platform to showcase their creativity and build their personal brand while promoting one of the country’s most beloved bakeshops.

How to Join

Aspiring participants can join by liking and following Julie’s on Facebook and TikTok, then posting a 30- to 60-second creative video on TikTok featuring any Julie’s product using the hashtag #JuliesBreadcasterSearch2. The two grand winners will not only become official brand ambassadors but will also win P100,000 each.

Last Year’s Success Stories

The inaugural Breadcaster Search drew hundreds of entries from content creators across the country. From original music and comedy skits to dance routines and arts-and-crafts videos, the creativity was limitless. Grand winners Mark Cedrick Capareda and Jerrico Lopez stood out for their originality and talent, receiving cash prizes and opportunities to grow their careers as content creators.

A Platform for Creativity and Community

Julie’s Senior Marketing Manager Joan Optina highlighted the purpose behind the campaign:

"Whether you’re just starting out as a content creator or rekindling your passion, we’re inviting you to see how your personal brand can complement ours. This isn’t just about content, it’s about community and creativity."

Optina explained that partnering with aspiring creators allows Julie’s to showcase fresh ideas while supporting talent across the Philippines. “We want to be the brand that embraces unique voices, inspires creativity, and helps contestants take their first steps into content creation,” she said.

Opportunities Beyond Winning

Last year’s winners continued collaborating with Julie’s on campaigns and events, proving that the Breadcaster Search is more than a contest, it’s a launchpad for aspiring creators. Lopez, for example, received a cash prize and a brand-new iPhone to boost his content creation journey. Optina emphasized that the brand remains committed to empowering creators with support, opportunities, and a platform to grow.

For participants looking to increase their chances, entries can also be shared on Facebook and Instagram Reels using the same hashtag. Julie’s Breadcaster Search 2.0 is accepting entries until November 7, 2025. For full details and mechanics, visit Julie’s official website.