Is Screen Time Quieting Your Christmas? LEGO Brings Back the Fun of Real Family Play

Think back to Christmas before screens took center stage.

The season felt louder, warmer, and wonderfully chaotic. Homes buzzed with the smell of Noche Buena dishes, the glow of parols in the windows, and the sound of kids racing across the living room while titos and titas traded stories. Back then, one of the biggest holiday thrills was unwrapping a toy that sparked hours of imagination, often a LEGO® set that kept everyone, young and old, building together.

Fast forward to today, and many Christmas gatherings feel quieter than they should. Kids are glued to tablets, adults sneak quick scrolls between conversations, and notifications compete with family time. This year, the LEGO Group offers families a joyful reason to unplug and reconnect.

From December 22 to January 6, the LEGO Christmas Play Village will take over the SM Mall of Asia Main Atrium, turning it into a festive, screen-free playground designed to bring back the playful spirit of Christmas.

A Holiday Village That Brings Families Together

Step into the Play Village and you’re instantly transported into a larger-than-life Filipino Christmas home. Every area is built for hands-on fun, inviting families to play, build, and create side by side. Whether it’s completing LEGO challenges or building towering structures, every little win inspires laughter, teamwork, and genuine smiles.

Parents get the chance to slow down and enjoy the joyful chaos of the season, messy bricks and all. And for early 90s and 00s kids who grew up with LEGO under the tree, it’s a nostalgic return to the Christmas magic they remember.

Take the Fun Home

Families who want to keep the creativity going can choose from special LEGO sets curated for kids, teens, and adults. Visitors can also enjoy exciting holiday treats:

● Free LEGO Christmas Chimney Fun with a minimum ₱3,000 single-receipt purchase

● Up to 25% off on selected LEGO sets perfect for gifting

The celebration doesn’t end at MOA, LEGO play zones and featured sets will also be available at select Toy Kingdom and Toys"R"Us stores nationwide.

For details, visit bankeebricks.ph, Shopee, or Lazada.

To learn more about the LEGO Group, visit lego.com.

This Christmas, put the phones away, gather the family, and make room for play, the kind that builds memories brick by brick.