50 Years of Celebrating Women #TheBarbizonWay

Women’s intimate apparel is essential for boosting confidence, providing support, and inspiring self-expression.

Barbizon, a trusted intimate apparel brand in the Philippines, has been empowering women for five decades, offering garments that uplift and celebrate every stage of womanhood.

In celebration of its 50th anniversary, Barbizon is excited to introduce its newest ambassador, Miss CosmoWorld 2022 Meiji Cruz. Known for her elegance and advocacy, Meiji embodies the spirit of the modern #BarbizonWoman, inspiring women to embrace their beauty and confidence.

Meet Meiji Cruz: The New Face of Barbizon Intimate Apparel

Meiji Aculana Cruz, or Meiji Cruz, is a celebrated TV host, news anchor, and the first Filipina to win the prestigious Miss CosmoWorld pageant. As CEO and Chairperson of Miss CosmoWorld Philippines, Meiji is dedicated to empowering women and fostering a new generation of world-class Filipinas. Her mission to uplift and inspire aligns perfectly with Barbizon’s values, celebrating the beauty and strength of women through intimate apparel.

“Becoming the new #BarbizonWoman is an honor. Barbizon has always supported women, offering intimates, sleepwear, shapewear, and more tailored to the unique needs of every Filipina,” Meiji said. “Their products empower women to shine from within and embrace their confidence, just as I have experienced with Barbizon.”

Barbizon's 50-Year Legacy: Empowering Filipinas Across Generations

Since 1974, Barbizon has been a pioneer in providing essential intimate apparel for Filipino women. Initially selling bras, panties, stockings, and handkerchiefs, the brand has evolved over the years to include shapewear, sleepwear, and accessories, always focusing on quality, comfort, and style.

“Expanding our product range has been essential to staying relevant and competitive,” says Raiza Limpiada, Barbizon's Marketing & E-commerce Manager. “Barbizon is not just a brand—it’s a companion for every Filipina, passed down from mother to daughter, supporting them on their unique personal journeys.”

With over 130 department store outlets nationwide, including locations in Robinsons, Metro, Gaisano, Landmark, Waltermart, KCC, and Lee, Barbizon continues to provide greater access to women across the Philippines, ensuring they can embrace their beauty and confidence from within.

Celebrate 50 Years of Barbizon

Join Barbizon in celebrating 50 years of empowering women. Visit Barbizon at leading department stores nationwide or shop online at www.barbizon.com.ph. Follow @barbizon_ph on Instagram and @barbizonph on Facebook & TikTok for the latest updates and celebrate your journey #TheBarbizonWay.