Celebrating 25 Years of Excellence: TCL Renews Partnership with Kathryn Bernardo

TCL Electronics, a global leader in consumer electronics and the world’s second-largest TV brand, has reaffirmed its commitment to its longstanding partnership with Asia's superstar, Kathryn Bernardo, through a recent contract renewal.

The official renewal ceremony took place at Studio Simula on January 23, 2025, with key figures such as Shae Xiaoling Yu, TCL Deputy Marketing Director, and Joseph Cernitchez, TCL Brand Manager, alongside Kathryn’s co-manager, Lulu Romero, and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.

A Partnership Built on Authenticity and Innovation

Joseph Cernitchez, TCL Philippines Brand Manager, expressed his excitement about continuing the collaboration: “We’re thrilled to celebrate Kathryn’s third year with TCL. Her authenticity and ability to connect with consumers have had a profound impact on our campaigns, especially in effectively communicating our ‘Inspire Greatness’ message over the past two years.”

Kathryn also shared her gratitude for the trust TCL has shown in her, noting how the brand's innovative products have positively influenced her lifestyle and the lives of many Filipinos.

Kathryn’s Personal Experience with TCL Products

Kathryn, who is an avid user of TCL products, shared her love for the brand’s technology. “I absolutely love using my TCL QLED PRO TV. It makes streaming my favorite shows and movies so easy, which helps me unwind during my busy schedule. Movie nights with my family have become more enjoyable, and the picture quality is just outstanding.”

She also praised TCL for catering to the needs of Filipino consumers: “TCL products are designed with Filipinos in mind. They offer high-quality entertainment and connectivity, making technology accessible to everyone. Whether it’s for movie nights or enhancing communication and productivity, TCL is constantly innovating to meet the needs of modern Filipino families.”

TCL and Kathryn Bernardo: A Perfect Match

As TCL celebrates its 25th anniversary, Kathryn will continue to headline the brand’s key marketing campaigns for its range of home appliances, including TVs, washing machines, air conditioners, and refrigerators. Mr. Cernitchez emphasized the strength of their collaboration: “Kathryn is truly the perfect match for TCL. She embodies everything that ‘Inspire Greatness’ stands for. With more innovations and breakthroughs on the horizon, we’re excited for the future of this partnership.”

A Vision for the Future

Looking ahead, TCL remains focused on its vision of providing smart, eco-friendly, and stylish home solutions that enhance the everyday lives of its customers. With sustainability and intelligent living at the forefront of its product development, TCL aims to deliver appliances designed with the user in mind, promoting a harmonious, eco-conscious lifestyle.

A Journey of Growth and Success

Reflecting on her journey with TCL, Kathryn said, “My journey with TCL has been truly remarkable. I’ve had the chance to witness firsthand the innovative technology that makes a difference in Filipino households. It’s rewarding to be part of a brand that is committed to improving lives through technology, and celebrating TCL’s 25th year in the Philippines makes this experience even more meaningful.”

As TCL and Kathryn look forward to more groundbreaking innovations, both are excited to continue building on their strong and enduring partnership, with the shared goal of inspiring greatness and enhancing the lives of Filipino families.