IOC and TCL Sign Long-Term Global TOP Partnership Through 2032

The International Olympic Committee (IOC) has officially partnered with global technology leader TCL in a groundbreaking agreement that will extend through to 2032.

Under this new Worldwide Olympic Partnership, TCL becomes the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. This alliance marks an exciting milestone for both organizations, as they plan to transform fan and athlete experiences globally.

Innovative Technology for the Olympic Games and Beyond

TCL’s cutting-edge products will play a pivotal role in enhancing the Olympic experience, from dynamic digital displays at the Games to household appliances in the Olympic Village. This partnership will also allow the IOC and TCL to collaborate on creating captivating marketing campaigns, ensuring that the excitement and spirit of the Olympic Games reach billions of fans worldwide.

TCL's involvement goes beyond mere technology supply. It will also play an instrumental role in advancing the IOC’s Olympic AI Agenda, which aims to elevate fan and athlete engagement both at the venue and in the comfort of their homes. One key initiative is the "Athletes Moments" program, which will allow Olympians to immediately connect with loved ones after their competitions, fostering a deeper emotional connection between athletes and fans.

Supporting Olympic Organizations and Athletes Globally

A significant part of the partnership will involve the redistribution of revenue by the IOC, which will directly support sports organizations, National Olympic Committees, athletes, and the Organizing Committees for the Olympic Games and Youth Olympic Games up until 2032. This financial support will further contribute to the development and success of Olympic athletes around the world.

Statements from IOC and TCL Leaders

IOC President Thomas Bach expressed his enthusiasm for the partnership, saying, "The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and now is taking its ambition to inspire greatness to new heights as the Olympic Games are the greatest, most inspirational global sporting stage."

Li Dongsheng, Founder and Chairman of TCL, echoed this sentiment, stating, "We are honored to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always strived to ‘Inspire Greatness’, which aligns with the Olympic spirit. Through this partnership, TCL's diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience."

TCL’s History of Supporting Sports

TCL has long been committed to the world of sports, with numerous partnerships spanning across the globe. With its innovative range of products, including smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors, and TCL RayNeo smart glasses, the company aims to redefine visual and lifestyle experiences during the Olympic Games.

Founded in 1981, TCL has become a global powerhouse, with a presence in over 160 countries and regions. The company boasts 46 R&D centers and 38 manufacturing bases worldwide, positioning itself as a top-tier technology brand committed to building a sustainable and connected future through advanced technology.

The Future of Olympic Partnerships

Jiří Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, also welcomed TCL into the IOC family, stating, “TCL is a global leader in its industry and is one of the world’s fastest-growing brands. The TOP Programme continues to offer the world’s leading brands and marketers an unparalleled marketing platform built on the global reach and the values of the Olympic Games. Today’s announcement solidifies TCL’s place as a valued TOP Partner.”

This long-term partnership between the IOC and TCL signifies an exciting future for the Olympics, driven by technology, innovation, and a shared commitment to global excellence.