BeWell Boosts Health Retail Success with TikTok Shop's Halo Effect

BeWell, a recognized leader in health supplements, is redefining the future of retail by seamlessly blending digital innovation with consumer demand.

Embracing the power of TikTok Shop, the brand has taken its digital transformation to new heights, engaging a broader audience and creating a unique buzz around its products. By launching new products exclusively on TikTok Shop before reaching physical retail stores, BeWell has not only generated excitement online but also created a ripple effect that boosts in-store sales.

The Halo Effect: Boosting Offline Sales with Online Visibility

BeWell’s strategic push on TikTok Shop is a prime example of how online visibility can directly impact offline sales. Through TikTok Shop’s live selling sessions, BeWell has cultivated an engaged community, with many consumers eagerly searching for their products in local drugstores after discovering them on TikTok. Shoppers even use screenshots from live streams to help them make purchasing decisions in physical stores—a testament to how powerful online presence can be in driving real-world demand.

"As Filipinos increasingly turn to the digital world for health guidance and products, TikTok Shop allows BeWell to be a trusted presence in their wellness journey. Seeing consumers actively search for our products offline after discovering them online only strengthens our belief in the power of digital visibility," says Lance Cheng, CEO of BeWell Nutraceuticals Corp.

Strategic Product Bundling Drives Higher Sales and Market Expansion

BeWell’s journey to success was not without its challenges. Initially, the brand struggled with a lower average order value (AOV) compared to its competitors. However, the introduction of thoughtfully curated product bundles quickly turned the tide. These bundles led to a significant increase in AOV, rising from ₱114 to ₱285. BeWell also adjusted its focus to highlight its adult supplement range, particularly BeWell Zinc Protect, through exclusive TikTok Shop-only bundles and targeted content. This strategy paid off with a 25% sales boost for BeWell Zinc Protect in Q4 2024.

This shift, coupled with other strategic efforts, contributed to BeWell’s overall success, with a 16% growth in Gross Merchandise Value (GMV) in the latter half of 2024, solidifying its dominance on TikTok Shop and beyond.

Live Selling & Affiliate Marketing: A Winning Combination

BeWell has harnessed TikTok Shop’s live selling features to engage with its audience in real-time. Hosting daily live sessions from 8 AM to 5 PM, the brand has seen remarkable growth in both engagement and sales. The live selling model has not only helped educate customers but also encouraged instant purchasing, creating an immersive shopping experience. BeWell’s affiliate program, with its growing network of in-house affiliates, has further expanded the brand’s reach.

In Q4 2024, these live-selling strategies helped boost the brand’s live room gross profit margin by 11% and saw a 35% increase in live session participation rates. Combined with a robust investment in video shopping ads and live shopping ads, BeWell continues to lead the charge in health and wellness retail.

"Live selling and our affiliate marketing partnerships have allowed us to engage customers in a more interactive, informative way, ensuring they get the right products for their wellness needs," Cheng adds. "This digital-first approach allows us to seamlessly integrate our online presence with physical retail, ensuring BeWell’s products are available whenever and wherever customers need them."

Exclusive Product Launches: Building Buzz Before Retail Rollout

One of BeWell’s standout strategies is its commitment to launching products exclusively on TikTok Shop before they hit the shelves in physical stores. This approach not only generates anticipation but also creates a loyal customer base eager to purchase once the product is available offline.

BeWell’s participation in TikTok Shop’s Brand Fiesta campaigns, coupled with consistent investment in paid ads, has led to a 12% quarter-over-quarter increase in Shop Ads revenue in Q4 2024. The brand’s continued success on TikTok Shop is further evidenced by its impressive 5-star shop experience score, solidifying BeWell’s position as a trusted name in health retail.

"BeWell has shown that a health brand can thrive in social commerce by making wellness more accessible and engaging. Their use of TikTok Shop’s live selling, affiliate marketing, and exclusive launches demonstrates how digital-first strategies can create an experience that feels personal and community-driven," says Franco Aligaen, Marketing Lead of TikTok Shop Philippines.

The Future of Health Retail is Digital-First

BeWell’s innovative approach has transformed it from a trusted supplement provider to a social commerce powerhouse, proving that digital-first strategies are the future of retail. By building strong online communities and creating seamless transitions between digital and physical retail, BeWell is setting a new standard for how brands can succeed in the ever-evolving retail landscape.

For more updates, exclusive deals, and to discover BeWell’s products, visit their official TikTok Shop page today!