Jollibee Honors Global Filipino Excellence with Bida Best, Bida Pinoy Campaign

Jollibee, the iconic Filipino fast-food brand, has once again proven that angat ang Pinoy sa galing at puso.

With the launch of its new campaign "Bida Best, Bida Pinoy", Jollibee celebrates the extraordinary achievements of Filipinos who are making waves on the world stage.

Held at Whitespace Manila and hosted by Gretchen Ho, the star-studded event spotlighted trailblazers who embody the resilience, talent, and passion of the Filipino spirit. More than just a brand campaign, "Bida Best, Bida Pinoy" is a national movement designed to inspire and ignite pride in every Filipino.

Meet the Jollibee Bida Best Ambassadors

Jollibee introduced its Bida Best Ambassadors, a group of globally recognized Filipinos who have made history in their respective fields. Each ambassador was revealed through a powerful music video, showcasing their journey, impact, and world-class excellence.

Here are the distinguished ambassadors:

Pia Wurtzbach – Miss Universe 2015, humanitarian, and advocate for resilience
Carlos Yulo – Olympic gymnast and multi-medalist, representing Philippine excellence in sports
Hidilyn Diaz – The Philippines' first Olympic gold medalist, symbol of determination and national pride
EJ Obiena – Internationally ranked pole vaulter breaking records around the globe
Dr. Reina Reyes – Astrophysicist known as “The Filipina Who Proved Einstein Right”
Quiccs Maiquez – Renowned toy designer who fuses Filipino street culture with global creativity
SIBOL – The national Esports team and MLBB World Champions
UPeepz – World Hip Hop dance champions, electrifying international stages with Filipino artistry

Inspiring Stories from the Heart of Filipino Greatness

Each ambassador shared their personal journeys, revealing how passion, perseverance, and pride in one’s roots fueled their rise to success.

Pia Wurtzbach: Empowering Every Filipino Dreamer

“I raised the flag for every dreamer,” said Pia Wurtzbach-Jauncey. “Being Bida Best is about believing in yourself and carrying the heart of every Filipino with you.”

Quiccs Maiquez: Embracing Culture as a Superpower

“Authenticity is your edge,” shared Quiccs, creator of the globally popular TEQ63 figure. “Young creatives should embrace their roots and dream boldly.”

Hidilyn Diaz: Gold Medal for the Nation

“This medal is not just mine, it’s for every Filipino,” Hidilyn said. “Bida Best is about inspiring others through action, resilience, and love for country.”

Dr. Reina Reyes: Reaching for the Stars

“I want Filipino kids to feel free to be curious and to dream big,” said Dr. Reina Reyes, who continues to champion science and education for the youth.

Bida Best Talks & Exhibit: A Closer Look at Greatness

The event featured the Bida Best Talks, a panel session where the ambassadors shared life-changing insights, struggles, and defining moments. Attendees were also treated to the Bida Best Booth Exhibit, where personal memorabilia like Pia’s Miss Universe gown and Hidilyn’s Tokyo 2020 gold medal were displayed.

Teams SIBOL and UPeepz also shared their commitment to excellence, proving that Filipino talent knows no limits, whether in digital arenas or global dance stages.

Jollibee's Tribute to Filipino Excellence

Dorothy Dee-Ching, Jollibee VP and Head of Marketing, shared the campaign’s vision:

“This is a tribute to Filipinos who, like Jollibee, rose from humble beginnings to global recognition. We celebrate their stories to inspire and uplift the nation.”

As the event concluded, what remained wasn’t just inspiration, but a renewed sense of pride. Jollibee’s "Bida Best, Bida Pinoy" campaign shines a light on what it truly means to be world-class: to rise with heart, lead with passion, and never forget where you came from.