Avida Land launches Christmas 3-D Street Painting Competition

Avida Land, one of the Philippines' most trusted and preferred property developers, is again holding its 3D Painting Festival in support of Filipino visual artists. 

The 2012 Avida Land 3D Street Painting Festival is open to professional and students artists and will be held at the site of Avida Towers Centera, one of Avida's prime developments in Metro Manila

"Greater Access to Convergence" by Guhit Sudlungan of PUP Sta. Mesa, Manila campus won First Place at the 2011 Avida Land 3D Street Painting Festival. This year, Avida Land is opening the competition again to Filipino professional and student artists with the theme, "Pasko Natin: Ang Diwa ng Pasko sa Pilipinas."

Avida Land 3D Street Painting Festival 2011 Second Place Winner, "Connected and Green" by StyCon. Last year's competition theme was, "Fast-forward: Life at the Center of the Metropolis"

Avida Land 3D Street Painting Festival 20011 Third Place Winner, "Metropolis Mania" by artists' group 4;20 from U.P. Diliman. For 2012, the trusted property developer is again holding the competition.

STUDENTS AND PROFESSIONAL ARTISTS are invited to participate in the 2^nd Avida 3-D Street Painting Contest to be held at the site of Avida Towers Centera (Reliance Street corner Mayflower Street) in Mandaluyong City. At stake are cash prizes and trophies for the winners of the Christmas-themed competitions titled, “Pasko Natin: Ang Diwa Ng Pasko Sa Pilipinas”. Prizes are as follows:

Champion – Glass trophy and P75,000; 2^nd Place – Glass trophy and P50,000; 3^rd Place – Glass trophy and P30,000; Facebook Most Liked (special prize) – Glass trophy and P20,000.

“Filipinos have perhaps the happiest as well as the longest Christmas celebration in the world. If you go to other countries, no other place makes Christmas feel so festive and special.  Christmas is a time for homecoming, hope, peace, and unity throughout the country. That’s the kind of spirit that we wish to capture and render in magnificent and inspiring 3-D street paintings,” said Tess Tatco, Avida Marketing Head.

Tatco pointed out that the first 3-D painting contest held by Avida one year ago, also in the same venue, was so successful that the company is more than happy to organize a second one. “This is Avida’s way of supporting Filipino artists and Filipino culture,” she added.

Filipino artists, professionals or students, ages 18 to 35 years old, are eligible to join the competition. They must form teams of four to seven members. Each team is allowed one entry.

Participants are required to first submit a soft copy of their design proposal to Insight Publicity, Corp., Avida Land Corp.’s PR agency. The measurement of the proposed design must fit the allotted space for them on the street. All designs must conform to the contest theme, “Pasko Natin: Ang Diwa Ng Pasko Sa Pilipinas”.

Design proposals must be sent to Insight Publicity to chriscahilig@gmail.com in JPEG format only.

Submitted design proposals will be screened by a panel of judges designated by Avida. Designs chosen in the short-list will be the ones considered as official finalists, and the teams in the short-list will be the ones to render the design as a 3-D painting on the contest date.

Designs must be submitted by December 4, 2012. Finalists will be announced on December 5.   The contest proper—the actual 3-D painting activity—begins on December 6 and ends on December 8, 2012. The 3-D paintings must all be completed within this period. Winners will be announced on December 8.

Artworks in the finalists’ roster will also be posted on Facebook and the one with the most number of “Likes” wins a special prize.

For more detailed information on the contest rules, requirements, and mechanics, visit Avida Land’s Facebook page www.facebook.com/AvidaLandCorp or call 687-2692