Launching of Me and My Milk Advocacy of Birch Tree Fortified


Kofi Annan of Kofi Annan foundation (promoting a better global governance and strengthen the capacities of people and countries to achieve a fairer, more peaceful world) once said, "Knowledge is power. Information is liberating.
Education is the premise of progress, in every society, in every family".

When we hear about education, we think of school--that is the key institution.
School is where children spend most of their time and it's where the foundation of healthy habits are created and held.
But education is not only taking care of the mind but also the body.
We need to ensure holistic education to prepare our students a healthier mind and a stronger body in facing today's world.
It is not only to prepare students for academic success, but to also enable them to learn the challenges of living as a whole and how to have a healthy body.

A healthy mind and body are two of the best gifts you can give a child.
Thus, New Birch Tree Fortified and the Department of Education collaborated in an advocacy called, Me and My Milk by Birch Tree Fortified and The Department of Education that encourages kids to drink milk at home and even in school.
I was a witness to this partnership recently that was formally launched at Bulwagan ng Karunungan, Department of Education Complex in Pasig City. The program is graced by the Department of Education dignitaries led by the honorable undersecretary Ms. Dina Ocampo.

I remember my mom would bring us to supermarket to buy Birch Tree Milk because of it's great tasting and affordable costing. I'm not fond of drinking Sugary and caffeine-filled beverages back then and coffee shops were not as popular during the early years.

Here in the Philippines, the milk consumption unfortunately is still below average compared to our Asian neighbors.
I'm so glad that through this advocacy, the public will once again be well-educated about the importance of drinking milk.
It will greatly encourage parents like me to ensure that all of us, especially our children will drink two glasses of milk a day.
Milk is for everybody. Whether for the young or the young at heart.
Make it as a grocery list staple in your household because it is packed with nutrients that help overall growth and development of our bodies such as calcium for bone development and protein for muscle growth.
Century Pacific Foods developed Birch Tree Fortified with the goodness of milk and at the same time is fortified with Fibroboost, a unique combination of nutrients such as zinc, iron , vitamin C and also fiber , which is proven to help the body absorb up to 18% more calcium.
This collaboration will help our beloved hero teachers educate the children and the parents the benefits  of regularly taking milk.
Beyond this, they aim to make this awareness and educational program fun and exciting for the children.
Through this, they will contribute in establishing the right habits for the children and thereby help in the development of a stronger nation.

Initially, the advocacy will be brought to the following regions:

  • Nationa Capital Region NCR
  • Central Luzon Region3
  • Calabarzon Region4A
  • Ilocos Region Region1

They will provide educational materials to benefit educators, parents, and students.
Programs will be conducted with a 360 learning program from the school to our homes.
They will conduct SVI or School Visit Intervention , wherein activities will be given to students and they will have Milk Hour, giving out FREE Birch Tree Milk.
Mr. Richard Yap was also introduced that day as the new endorser of Birch tree Fortified.
"I encourage all parents to start your kids young with milk drinking. Now there's New Birch Tree Fortified Milk. It tastes great and is affordable. Nutrition is made accessible with this new product".
I can honestly say that sometimes I fail to do the job of a mom when I fail to remember to give my 3 only the best. I don't love them less, but maybe there are lots of things going on inside my head and being a mother alone is not oh so simple at all, my friend.
This advocacy has helped me ignore the unimportant and just to focus what is substantial in my life. My kids.
I will make sure that milk drinking will be part of their daily routine from now on. It is important that our kids start early in getting proper nutrition through the food that they eat.
Let's make it a habit at home.

New Birch Tree Fortified is now available at leading supermarkets, groceries and market stalls nationwide.
For more updates,  please visit http://www.centurypacific.com.ph/



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