Lenovo Becomes Official FIFA Technology Partner: Elevating the Future of Sports Innovation

At Lenovo’s annual Tech World innovation event, the multinational company was unveiled as the Official FIFA Technology Partner, securing a top-tier sponsorship for the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil.

This partnership provides a unique platform for Lenovo to enhance its global brand visibility among football fans while delivering innovative technologies that make the sport more accessible and engaging worldwide.

Lenovo will integrate its advanced products and solutions—including AI-powered innovations, ThinkPad laptops, Motorola mobile phones, and powerful servers—into both tournaments. These technologies will enhance fan experiences in stadiums, improve global broadcasts, and democratize data across all football-playing nations.

Lenovo Chairman and CEO Yuanqing Yang stated, “As a leading technology company, we’re thrilled to partner with FIFA. Our technology will power the largest sporting events in history, meeting the unprecedented global demand for data processing.”

FIFA President Gianni Infantino emphasized, “At FIFA, we’re committed to growing the game globally. With Lenovo’s support, we’ll implement innovative technologies to create unforgettable fan experiences during the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.”

This landmark partnership marks the first collaboration between Lenovo and FIFA, building on Lenovo’s legacy of powering technology for major global sporting events.

About the Tournaments

The FIFA World Cup 2026™ will feature 48 teams and be hosted across three nations for the first time. The tournament returns to the U.S. following the 1994 edition and marks Mexico's third time hosting. Canada will host FIFA’s senior men’s tournament for the first time.

The FIFA Women’s World Cup 2027™ will be the tenth edition, featuring 32 teams, and will be hosted by Brazil, marking the first time the tournament is held in South America.