Mang Inasal Wins Triple Victory at the 60th Anvil Awards

As a mom who loves to bond with my kids over delicious meals, Mang Inasal has always been a go-to for our family.

We can't resist their mouthwatering grilled chicken and all-you-can-eat sides, making it the perfect place for a fun, hearty meal. So, when I heard that Mang Inasal took home two Golds and one Silver at the prestigious 60th Anvil Awards, I couldn’t be more thrilled! It’s a win that truly speaks to the brand’s dedication to excellence in public relations and their connection with customers like me.

At the awards ceremony held at the Fiesta Pavilion of the Manila Hotel, Mang Inasal stood out with their innovative and consumer-focused campaigns. The brand, known as the Philippines’ Grill Expert, won in multiple categories, impressing the jury with their creative approach and impactful PR programs.

The three standout campaigns included the Pork BBQ Media Launch, #MangInasalKahitSaan Digital and PR Campaign, and "Love the Flavors, Love the Philippines." Each of these programs showcased Mang Inasal’s commitment to delivering the best customer experience both in-store and online.

Mang Inasal’s Winning Campaigns: A Personal Connection to Flavor

As a loyal Mang Inasal fan, I can’t help but feel a personal connection to the winning campaigns. I remember how much excitement the Pork BBQ Media Launch generated last year. The star-powered media event and social media buzz brought the spotlight to their delicious Pork BBQ, and it quickly became a must-try among younger audiences. It was hard to resist trying it myself, and now it’s one of my kids’ favorites!

Winning Gold in the PR Programs – Marketing and Brand Communication category, this campaign is a perfect example of how Mang Inasal keeps us coming back for more. Their ability to engage with the younger crowd while maintaining the brand’s legacy of quality and flavor is something we can all appreciate.

Then there's the #MangInasalKahitSaan Digital and PR Campaign, which took home Gold in the Best Use of Digital category. This campaign was an online sensation, and I couldn’t help but notice the giant order numbers with QR codes linking to their delivery site. It made it so easy to order from home and enjoy our favorite Mang Inasal dishes, even without leaving the house. My kids especially loved how interactive it was, and it was such a fun way to be part of the buzz!

Lastly, the "Love the Flavors, Love the Philippines" campaign, which won Silver in the Arts & Culture/Heritage/Tourism category, is another campaign close to my heart. Collaborating with the Philippine Department of Tourism, this initiative celebrated Filipino cuisine and highlighted the importance of local flavors. As a proud Filipino, it filled me with pride to see Mang Inasal elevate our rich culinary heritage on the global stage. It’s a campaign that truly reflects what Mang Inasal is all about – not just food, but a celebration of culture.

A Shared Victory with Customers

Mang Inasal’s President, Mike V. Castro, shared that these Anvil Awards are more than just accolades. They’re a reflection of the brand’s deep connection with customers. “This honor tells us that our efforts, whether in-store or online, truly resonate with our customers. It drives us to keep improving, listen to their needs, and find new ways to serve them better. This is a shared victory with our customers — they inspire everything we do.”

As a loyal customer, I can’t agree more. Every meal at Mang Inasal feels like a celebration, and it’s clear that the brand is always striving to make our dining experience better and more enjoyable.

A Legacy of Excellence

Following their remarkable performance at the 59th Anvil Awards, where they took home four Golds and one Silver, Mang Inasal’s success at this year’s awards further solidifies their position as a leader in innovative PR strategies. With their continued commitment to delivering excellence, it’s no wonder they’re a favorite in our household.

The Anvil Awards, often referred to as the ‘Oscars of Public Relations’ in the Philippines, recognize the best PR campaigns and tools from the biggest companies, agencies, and institutions. These prestigious awards serve as a benchmark for excellence in public relations, and Mang Inasal’s wins are well-deserved.

Get More Mang Inasal Exclusives!

For fellow fans like me who can’t get enough of Mang Inasal, be sure to visit their official website at Mang Inasal for the latest news, or head over to Mang Inasal Delivery for exclusive delivery deals. Don’t forget to follow them on social media for the latest updates on Ihaw-Sarap and Unli-Saya!

Just like my family, I’m sure you’ll agree that every meal at Mang Inasal is a celebration of flavor, fun, and togetherness. And with these big wins, it’s clear that Mang Inasal will continue to be a household favorite for years to come!