Switch and Save | The Difference Between Watsons Products vs The Leading Brands

Are you one of those moms who literally wonder where in the heck did that last saved on-hand cash go last month?!
I may be a mom of 3, I should've perfected the art of budgeting by now, but..but.. I still go through tough times like the one mentioned above.

Good thing, my husband's the saver and I'm the spender. We live in a married home where the money is mine, his, the kids, and ours in different accounts. We used to have different commitments to budgeting but he taught me a great deal about money and I was able to learn quickly about finding quality but affordable finds - one reason why I go to a Watsons store.

Watsons Philippines is committed to their consumers.

They launched the “Switch & Save” campaign last 2012, an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted.
Shifting from the leading brand to the Watsons brand is all we really need to do.

In those first years, the simple idea proved a smashing success. Watsons customers all across the country made the switch, changing out their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative.
With such great momentum behind the movement, they decided to expand the campaign to the pharmacy.

Launching Watsons Generics in 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.
But even with so many switchers on board, not everyone seemed to be convinced.
The notion that “cheaper means lower quality” had some shoppers resisting the change.
Yet the Watsons team knew the truth- that with their products’ amazing quality, most people wouldn’t even feel the difference.
That’s when a big idea was born- The Switch Test.

The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands.
The hitch- they’d have to do it blind.
Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy.
From body scrubs to hair irons, shoppers felt their way through the Watsons selection, and the results were overwhelming.

8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart, an amazing testament to Watsons quality.
But the surprises didn’t end there. When informed of the savings they could get with Watsons Label, the remaining shoppers who at first chose the leading brands were also convinced to make the switch. With results like these, the team knew that they were on to something big.
The next challenge was to bring the same experience to more people.

Gathering together Watsons 5 celebrity endorsers (Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Lorna Tolentino, and Edu Manzano), they put them all to the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the simple question, “What’s the difference between these two products?” Their verdict- none!
Not even our discerning endorsers could tell the difference between Watsons products quality and the leading brands’.
There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.

With so much more waiting to happen this 2017, Watsons will be kick starting the year through the launch of the new Switch and Save TV commercial.

Watsons Switch and Save family also introduced their latest addition to its celebrity endorsers last March 16, 2017 at the Isabela Ballroom  Makati ShangriLa.
Kylie Padilla is now one of the millions of Filipino shoppers that have made the practical choice and switched to Watsons.

A fun game patterned after Family Feud was also conducted that day but theirs was called The Switchers' Feud. They actually surveyed 100 people for this particular game.

Catch the  latest Switch and Save TV commercial and see if you can tell the difference between a Watsons brand and your brand, or if you too will be convinced to Switch and Save!