P&G Sets Guinness World Title™ For “Most People Washing Dishes Simultaneously” at VIPuring

300 Dishwashers Cleaned 2017 Plates With Just 1 Sachet Of Joy Dishwashing Liquid


Promoting cleanliness and proper hygiene has long been a great priority of moms, especially in the kitchen area. I may be too busy most times wrapped up in work and have too many things going on, but I make sure everything is still sparkling clean. That's the only way I can protect the people around me from illness and diseases.
Nowadays, the spread of infection can be paramount when you're not being too careful. That's why I use Joy Dishwashing Liquid, the perfect kithen partner for moms.
Since I'm an OC in the kitchen area, I was really fortunate to be part of the recent huge affair happened at
Halls B and C of the World Trade Center, Pasay City, the 15th of November, where 300 moms simultaneously washed and cleaned 2017 plates with our number 1 germ buster -- Joy Dishwashing Liquid. Love the citrusy scent in the area :)

Imagine for just one 45ml sachet of Joy Kalamansi, they were able to clean thousands of plates in a span of 1 hour? That really demonstrated Joy’s remarkable Bisang Katutak performance!
Now also a GUINNESS WORLD RECORDS™ title holder for most dishes being washed simultaneously. Cool, eh?

“We wanted VIPuring attendees to be part of a breakthrough and historic event, so we
initiated this GUINNESS WORLD RECORDS attempt. We gathered 300 people to wash plates
at the same time to set the record”, says Shreyas Subbaraya, head of shopper marketing,
Procter & Gamble Philippines.

Christmas did come early when Procter and Gamble (P&G) partnered with Puregold for this big and best-ever VIPuring Convention as they've also honored sari-sari and grocery store owners for their continued patronage of the supermarket chain.



Actor Luis Manzano, actor and producer Gerald Anderson and two of the country’s most admired singers Jaya and Jose Mari Chan were part of the merry-making event as a special treat to VIPuring attendees.

The convention was themed “Joy to the World: A Merry Christmas Convention” with Joy dishwashing liquid as its featured lead brand.
Other leading P&G brands such as Safeguard, Ariel, and Downy were also featured in the event.




About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®,
Downy®, Fairy®,Febreze®, Gain®, Gillette®, Head & Shoulders®, Joy®, Lenor®, Olay®, OralB®,
Pampers®, Pantene®, Safeguard®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G and its brands

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