Pru Life UK promotes financial literacy among Filipino families

Pru Life UK, in partnership with Prudence Foundation and Junior Achievement Philippines, is bringing financial literacy to every household through “Cha-Ching Kid$ at Home: Financial Literacy Basics for Filipino Families”.

The free public webinar, taking place on September 12, 2020 at 2:00 PM via Zoom, invites parents and their children, aged seven to 12 years old, to participate and learn basic money management skills.

“In these extraordinary times, it is imperative that Filipino families empower their kids to be future-ready, especially around money matters. By offering the Cha-Ching learning and experiences online, we hope to reach out to and educate more people on basic money management,” says Allan Tumbaga, Pru Life UK Senior Vice President and Chief Customer Marketing Officer.

The webinar will be hosted by lifestyle and children’s TV presenter Tonipet Gaba and Pru Life UK’s own Mary Jane Pangan. It will also feature two education and finance experts as guest speakers.  Dr. Queena Lee-Chua, a multi-award-winning mathematics and psychology professor and the author of Study Smart: What Parents, Students, and Teachers Should Know, will lead the session “Introducing Money Concepts to Kids” and share tips with parents on how to teach their children about financial matters. Joining her will be Dr. Mary Joy Abaquin, the founder of Multiple Intelligence International School and author of 8 Simple Secrets to Raising Entrepreneurs. She will discuss different ways to develop the entrepreneurial skills of children in her session “Start Them Young: Instilling the Financial Growth Mindset to Kids”. 

To make the webinar even more exciting, the event will also feature interactive money-related games and special prizes for children. A lucky participant will also win a brand-new tablet through a raffle.

The webinar is part of Pru Life UK’s We DO Education commitment, which aims to help more Filipinos become money-smart. In June, Pru Life UK and Prudence Foundation launched the Cha-Ching Kid$ at Home initiative to provide online and printable materials to parents, helping them teach their children easy-to-learn money management concepts like Earn, Save, Spend, and Donate. These resources, including music videos, topics for discussion, and engaging activities, can be accessed and downloadable for free on the website, www.cha-ching.com. 

“We understand the important role that parents play in shaping their children’s financial future. By making the learning process more fun and inspiring, we aim to help cultivate more financially-responsible behaviors among both parents and children in the Philippines,” says Marc Fancy, Prudence Foundation Executive Director.

To join Cha-Ching Kid$ at Home: Financial Literacy Basics for Filipino Families, register at link.

For more information, visit the Pru Life UK website at prulifeuk.com.ph or the Facebook page at facebook.com/prulifeukofficial.