Shell Launches Women! Drive the Future Campaign

The recent event I attended was very timely as I just celebrated my fifth year taking over the wheels. Yey!

When I passed driving school, I noticed that my confidence sky rocketed as I was able to drive my kids to school, go to places, drive my mom when she's tired, took over for my hubby when he's tired. Really, I owe it to driving as I couldn’t do any of these things without having access to a car.
For some, driving means a peace of mind especially when looking after a loved one who requires regular care. I remember my mom told me how grateful she was when my dad encouraged her to enroll in a driving school before he had a stroke. She was able to drive him to his doctor’s appointments and pick us up at school.
The younger me didn’t really have the motivation to drive, at all. I was a bratty princess and dad conveniently took me anywhere when I needed to. I knew that I didn't have a steel heart for driving so for me it was the best option.

But after having three kids, I realized how important it was for me to drive. I was able to do my mommy tasks like grocery shopping with the kids, but most importantly, I can get to the hospital or elsewhere quickly if there was an emergency (like zombie apocalypse, perhaps?).
Now, in celebration of International Women’s Month and Pilipinas Shell’s 105 years in the Philippines, the global leader in power and energy just launched a campaign to provide a platform that will empower women to take control in making the future and help erase the stigma against women drivers.

Dubbed “Women! Drive the Future,” the campaign aims to help drive out gender stereotypes and support the many meaningful journeys that women embark on every day. It serves as a call-out to all women to embrace their capability to believe in their capabilities, embrace their passions, and go where they want to go.
They want to bring together women to talk about how they take on the road ahead of and how they can use this to take control of their lives.
Better understanding and subsequently addressing the needs of every female driver through this campaign.

With a goal to continuously enhance the journeys of their female customers, Pilipinas Shell has been coming up with several initiatives such as partnering with the country’s biggest retailer, SM Advantage, to create a loyalty program and reward them with exciting shopping opportunities every time they gas up. Shell stations are also designed to provide convenient, refreshing retail experience – from putting up well-appointed comfort rooms to offering a wide range of healthy products at Shell Select and Deli2go.
And to strengthen their movement to empower women, Pilipinas Shell is partnering with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.

Luna Garcia, A-1 Driving School Business Development Head, pointed out the dependency of Filipinos in learning how to drive through informal means. And with the increasing number of female drivers on the road, they came up with a program to equip female drivers on the road with proper driving knowledge that will help in proving wrong the stereotypes placed on them.
The “Women on Wheels” program tackles road safety—from identifying road signs to changing tires.
They want to emphasize that there are numerous preventive measures that they can take to minimize accidents. You start with following the rules, driving defensively, and ensuring proper vehicle maintenance.
I believe that driving is a skill that every woman should have. And through this program, I know that there will no longer be a distinction of gender but only between an educated and misinformed driver.

Racecar driver Michele Bumgarner, and Baby Barangay members Kelly Misa-Fernandez, Patty Laurel-Filart, and Bianca Santiago-Reinoso were also present in the Women! Drive the Future launch event held at Blackbird at the Neilson Tower in Makati City.
Spotted also was the first all-female car enthusiast club in the Philippines. Led by the event host, Riki Flo of Magic 89.9, the women opened the discussion about driving out the stereotypes and supporting equality amongst men and women on the road.
I was able to participate in the hands-on demonstration of A-1 where they had a refresher on tire changing, dealing with a dead battery, and performing a lubricant check.

The event is first of three activations in spreading the call for women to drive the future. Pilipinas Shell, along with their partner, A-1 aims to flip the stigma against female drivers and empowering all women across the country with upcoming events in Cebu and Davao.

Check out the event here :
https://www.facebook.com/Shell/
www.shell.com.ph






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