Alfamart Opens 1000th Store in Cavite

5:48 PM

1000th.

The opening of Alfamart's 1000th store marks more than the end of one chapter and the beginning of another. It marks the passage from one point to a wide world of possibilities. As they continue with the expansion, they will strive to be a better place to shop for their customers, better employer for their employees, and create more opportunities for their partners especially for small business owners. 

Alfamart Philippines COO Harvey Ong recalled when they opened the first ever Alfamart in the neighboring city of Trece Martires, Cavite back in 2014. “It’s almost as if we’ve gone full circle,” he remarked. “We are thankful for the customers who support us and the communities we served. We were only able to achieve these milestones because of them,” he continued.


Did you know that the owner of Alfamart was already on his late 40s when he started to open shops across Indonesia? 49 to be exact. Being an entrepreneur requires a unique mix of ambition, risk, and ingenuity and he has all those. And over the next 21 years, he  built Alfamart to what it is in Indonesia right now. Imagine, they are close to 16,000 stores already in Indonesia alone. It is never too late to start anything.


Employees and managers of Alfamart Philippines opened their 1000th store in Barangay Santiago, General Trias, Cavite in a simple celebration. Amid the modest festivities, however, every person is feeling satisfaction that they can express only with joyful eyes, as their respective masks hide their smile.


The scene above essentially mirrors the journey of Alfamart, the first and only Super Minimart chain in the Philippines, in achieving their 1000-store milestone amid a global pandemic. It was a journey of many successes that are humbly accepted as challenges to continue working and to always do better.


The employees themselves expressed their happiness and satisfaction, not just with reaching the 1000-store milestone, but also with how Alfamart has treated them in general. “The milestone represents the dedication [of Alfamart] to provide service to communities, especially during the pandemic,” said Zeus Cuenca, an Alfamart Shift Leader at the Mambog 1, Bacoor, Cavite branch. “The fact that we are providing a necessary service to 1000 communities makes us really see the impact and value of our work,” he expounded.


Jessica Maniago, a newly hired Logistics Assistant at Alfamart’s Mexico, Pampanga distribution center, expressed admiration about Alfamart’s hiring during the pandemic. “Many companies had to let go of people [during the pandemic]. But, in the case of Alfamart, instead of retrenching, we hired, so we could give opportunities to those who need them,” she said.


Alfamart also values its partnerships with small businesses. They consign and carry many brands like Bakeshop16 and DECS. These brands have built a loyal customer base in their respective cities, but through partnering with Alfamart, they were able to reach new markets by having access to their 1000 stores. Alfamart also subleases their extra space to SMEs like Express Clean, a self-service laundry shop, which was able to expand to seven branches through their partnership with the Super Minimart.


The 1000th store is the start of bigger opportunities to grow with everyone Alfamart will encounter—their employees, their business partners, their communities, and everyone else who relies on Alfamart, 


For more information on Alfamart Philippines, please visit https://www.alfamart.com.ph/


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