Absolut Vodka & SPRITE Launch Ready-To-Drink Alcoholic Cocktail in the Philippines

Absolut Vodka & SPRITE is shaking up the Philippines with the launch of its exciting new ready-to-drink alcoholic cocktail, designed for unplanned moments and spontaneous hangouts.

Celebrating its arrival, this pre-mixed cocktail combines the smooth, full-bodied flavor of Absolut Vodka with the refreshing lemon-lime zest of SPRITE, offering the perfect blend for impromptu gatherings.

As part of the "Planned for the Unplanned" campaign, Absolut Vodka & SPRITE encourages people to embrace life’s unexpected moments, creating opportunities for social connections without the need for plans, dress codes, or formal invitations. This drink is crafted for those looking to spark spontaneous fun and unforgettable memories.

Mark Dee, Senior Director of Frontline Marketing at The Coca-Cola Company for ASP East Region, said, “Absolut Vodka & SPRITE offers a unique and interactive experience for consumers, encouraging them to enjoy the unplanned moments of life and spark spontaneous gatherings with friends.”

Packaged in a sleek 320mL can with 7% ABV, this convenient ready-to-drink cocktail is perfect for on-the-go or at-home social events. The Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail is available in select Metro Manila stores, with a nationwide rollout coming soon.

At an affordable PHP 55 SRP in supermarkets and PHP 65 SRP in convenience stores, it’s the ideal drink for spontaneous fun. Find it now at the official Coca-Cola Flagship Store on Lazada or visit www.coca-cola.com/ph to learn more. Always drink responsibly.