Surviving the everyday with Coca-Cola #Taste the Feeling™


I'm not sure about you but being active to any social gathering or attending a festivity or just continuing with life, may sometimes be a little dreadful, usually for introverts like me (I'm not really sure if I'm included but I can be a loner sometimes).
Moping's not the answer.
Stop the dreading and the excuse-making of not going or not doing the things you want.
Don't be daunted by the amount of struggles we need to face because surviving is easy-peasy -- with Coca-Cola.
Yes, sometimes, only a refreshing drink like Coca-Cola can really save the day.

Thanks to their powerful campaign "Taste the feeling", one can survive the everyday and celebrate life without hesitations.
True enough, for more than 130 years, millions of people around the world reach for an ice cold Coca-Cola. A party or a feast can never survive without it.

This global campaign "Taste The Feeling", which was rolled out first in Paris last January 19, fully embodies the uplifting refreshment of drinking Coke – whether it be your Coca-Cola, Coke Zero, or Coke Light.
The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine. I tend to hide behind my ice-cold Coca-Cola and instantly it uplifts the spirit.
Tasting the Feeling throughout the world In the newest campaign, “Taste the Feeling™,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.
The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special.
They are introducing a new approach to continue the brand’s long legacy of great visual storytelling. The photography features human moments that blur the boundaries between who people are and what they love to do.
In all the creative, Coca-Cola plays a lead role in the scene, enhancing the color, texture and emotion of the images. Every interaction is unique and made more special through the enjoyment of a Coca-Cola, any Coca-Cola.
I was delighted to be part of this momentous event, as Coca-Cola also reveals their newest ambassadors, headlined by the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine.
Unfortunately, The AlDub team and Nadine Lustre were not present during the launch.
Completing the 10 ambassadors are Enchong Dee, Janella Salvador, Bailey May, Ylona Garcia, Enrique Gil and Liza Soberano.
DJ Sam YG and the gorgeous Iya Villana hosted the show and I think I'll never get tired of watching them at any event.
Sir Gary Valenciano proved that he still got what it takes and dazzled the crowd once again with his eloquent and angelic voice, performing hits from the 80's with a modern vibe to it. I will never ever get tired of listening to his angelic voice and seeing his signature moves on stage...Did I say never?
I recently went and saw his concert with the hubby and I almost cried the whole show. He is indeed an angel bestowing happiness to everyone with his music.
Morissette Amon was totally on fire when she sang hits like Love On Top by Beyonce and her version of Chandelier by Sia. She really blew me away--I'm now a fan. I cannot wait to send the video of her to my hubby. He likes her dearly.
Cutie Sam Concepcion was also there to grace the event.
Cheers to the future!
Coca-Cola will then go around some of the biggest colleges, universities, and tambayans in the country to turn more ordinary moments extra special.
One of the biggest activation that teens should look forward to is the roll out of the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.
Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country.
Millions of free Coca-Cola will be given away to make moments extra special.

The campaign also marks the consolidation of all Coca-Cola trademark products like CocaCola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach.
"Taste the Feeling™"replaces "Open Happiness™" which has been used by Coca-Cola for the past seven years.
Since 1886, there have been 45 taglines before "Taste the Feeling™".

For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.
Coca-Cola.com or the Facebook page of Coca-Cola Philippines.

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