Asia’s Limitless Star is Ginebra San Miguel 2025 Calendar Girl
In a grand celebration marking the 190th anniversary of Ginebra San Miguel, the world’s best-selling gin, Julie Anne San Jose has been announced as the 2025 Ginebra San Miguel Calendar Girl.
The launch event took place at the prestigious Diamond Hotel in Manila, attended by media and esteemed guests. The production was giving burlesque vibes, and the brand tunes were catchy as well, adding to the vibrant atmosphere of the evening.
Asia's Limitless Star
A talented Filipina singer, songwriter, actress, and television personality, Julie Anne San Jose has continuously evolved her artistry while remaining true to her vision, making her a perfect match for the Ginebra San Miguel brand, which has also adapted through changing times, since her debut in 2005. "Her dedication to her craft and resilience in the industry reflect Ginebra San Miguel's 190-year legacy of excellence," said GSMI Marketing Manager Ron Molina.
The 2025 Calendar Theme: Obra Maestra
The theme for the 2025 Ginebra San Miguel calendar is "Obra Maestra" (Masterpiece), featuring Julie Anne in six stunning visual compositions inspired by classic artworks. "For 190 years, Ginebra San Miguel has crafted masterpieces in every bottle," Mr. Molina stated. The new calendar continues this tradition, celebrating quality craftsmanship and classic art.
Julie Anne in Iconic Artworks
Fearless Filipina: The first layout portrays Julie Anne as a courageous Filipina, embodying determination.
Galatea: In the second layout, she represents Pygmalion's ideal woman, symbolizing creativity and passion in art—akin to the creative versatility of GSM Blue Flavors.
Paris Opera Terpsichore: This layout showcases Julie Anne as the muse of poetry and dance, highlighting her elegance and the sophistication of Primera Light Brandy.
Diana, the Huntress: Portrayed as Diana, Julie Anne symbolizes independence and strength, inspiring Vino Kulafu drinkers with her bold spirit.
The Birth of Venus: In this layout, she embodies beauty and grace, inviting consumers to savor the refined taste of GSM Premium Gin.
La Grande Odalisque: This final layout captures timeless beauty, further emphasizing the quality of Antonov Vodka.
Interactive Experience with QR Code
As with previous years, the 2025 Ginebra San Miguel calendar features a QR code that allows consumers to scan and learn more about Julie Anne’s signature cocktail mixes using Ginebra San Miguel products.
A Personal Connection to Ginebra San Miguel
Julie Anne is not only the new face of Ginebra San Miguel but also a genuine gin enthusiast, with gin and tonic as her go-to drink. Her connection to the brand is deeply rooted in her family traditions, as she fondly remembers her grandfather enjoying Ginebra San Miguel during celebrations.
Inspiring the Next Generation
Through her role as Ginebra San Miguel's muse, Julie Anne aims to inspire women and fans with her perseverance and "never-say-die" attitude. Her journey reflects the values of hard work, passion, and resilience, motivating others to pursue their dreams and embrace their uniqueness.
A Rich Tradition
The Ginebra San Miguel Calendar Girl tradition has been a significant part of the brand's history since 1988. Over the years, it has featured prominent personalities, including Marian Rivera, Anne Curtis, and Pia Wurtzbach, highlighting the brand’s commitment to celebrating beauty and talent.
GSMI proudly produces the world's largest-selling gin, Ginebra San Miguel, along with a variety of quality distilled spirits, including GSM Blue Light Gin, Antonov Vodka, and the Philippines' top Chinese wine, Vino Kulafu.
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