Shopee Boosts Content Creators to Elevate Online Shopping for the 11.11 Mega Pamasko Sale

Shopee, the leading e-commerce platform in Southeast Asia, is excited to announce the impressive growth of its creator ecosystem as it prepares for the highly anticipated 11.11 Mega Pamasko Sale.

In today’s digital marketplace, content creators are essential, enhancing the online shopping experience through authentic reviews and tailored recommendations.

The Impact of Content Creators on Consumer Behavior

With the rise of social media influencers, content creators are becoming pivotal in modern shopping journeys. According to Kantar's 2023 "Philippine Media Landscape" report, 60% of Filipino shoppers have made purchases after seeing products promoted by creators. Their growing influence is vital in an e-commerce landscape filled with options.

The Shopee Affiliate Program has emerged as a key tool for fostering trust and engagement among shoppers. By rewarding affiliates with commissions for promoted sales, Shopee ensures that creators can share their favorite finds while providing their followers with quality product recommendations.

Creator Spotlight: Sharlaine Andal's Journey

Creator Sharlaine Andal began her affiliate journey by sharing her room redecorating experience through Shopee purchases. She noted, "It’s amazing that I get to share quality items from Shopee and earn a commission at the same time." Sharlaine emphasizes the supportive community among affiliates, focusing on collaboration over competition.

Affiliate Program Growth and Success

The Shopee Affiliate Program has experienced nearly 600% year-on-year growth in new affiliates compared to 2023. During the recent 9.9 campaign, the program facilitated millions of transactions, demonstrating the effectiveness of creator-driven recommendations.

Innovative Features for Enhanced Content Creation

Shopee is committed to supporting creators with engaging features:

Shopee Live: This interactive shopping platform saw over 60% year-on-year viewership growth, allowing creators to showcase products and connect with audiences in real-time.

Shopee Video: This newly launched feature has led to a tenfold increase in content production among creators, enhancing brand visibility and engagement.

Creator Highlight: Maria Jhazelle’s Success

Maria Jhazelle, known as callieszn on Shopee, gained over 1.1 million followers and doubled her earnings in 2024 after embracing full-time streaming. Her engaging beauty community streams on Shopee Live resulted in a 62% increase in daily sales.

Fashion Creators Enhancing Online Shopping Experiences

Fashion creators play a vital role in easing concerns over sizing and fit. Their product demonstrations and honest reviews build trust among buyers. Shopee experienced a 140% increase in fashion orders during the last 9.9 sale, highlighting the growing opportunities for fashion sellers and creators.

Shopee showcases a diverse range of fashion items from well-known brands and trendy labels, further enhancing the shopping experience through personalized recommendations.

A Call to Action for Creators

As the 11.11 Mega Pamasko Sale approaches, Shopee invites content creators to join the Affiliate Program and capitalize on increased holiday shopping activity. E-commerce in the Philippines is projected to reach $30 billion by 2027, making this an ideal time for creators to get involved.

Shopee's last 11.11 Mega Pamasko Sale saw an 8x increase in new Shopee Live viewers, reflecting the thriving online shopping culture in the country.

On November 11, shoppers can look forward to exciting offers, including On-Time Pamasko Delivery, 70% off holiday deals, and free shipping. Special promotions will be available at midnight, 12:30 AM, noon, and 6:30 PM, featuring exclusive deals on popular products.

Embracing the Future of Content Creation

The rise of content creation is reshaping the e-commerce landscape, enabling creators to monetize their passions while enhancing the shopping experience for consumers. Shopee is dedicated to fostering collaboration within the community and empowering individuals through innovative platforms.

Join us in celebrating the transformative role of content creation in the future of e-commerce. Follow @shopeePH on Facebook and Instagram for updates on the 11.11 Mega Pamasko Sale, and explore the Shopee App today!