Viyline MSME Caravan Kicks Off at SM Supermalls: Empowering Local Entrepreneurs Across the Philippines

In an exciting collaboration that promises to revolutionize how micro, small, and medium enterprises (MSMEs) connect with customers, Viyline Media Group, led by renowned vloggers Viy Cortez and Cong TV, has teamed up with SM Supermalls to launch the Viyline MSME Caravan.

This year-long initiative, which began on January 22 at SM City Bataan, is designed to empower Filipino entrepreneurs by providing them a platform to showcase their products and services to a wider audience.

What is the Viyline MSME Caravan?

The Viyline MSME Caravan is a dynamic and exciting event that highlights the best of local entrepreneurship in the Philippines. From January 22-29, 2025, the caravan kicked off at SM City Bataan, offering MSMEs a prime opportunity to promote their brands while benefiting from the massive influence of top Filipino vloggers.

By leveraging the social media power of Viy Cortez, Cong TV, and other popular influencers, this initiative amplifies the visibility of MSMEs, helping them to reach and engage with their target audience in an innovative and impactful way. This is not just about offering a space for MSMEs—it's about creating a true influencer-driven marketplace that fosters growth for Filipino entrepreneurs.

A Game-Changing Partnership: SM Supermalls and Viyline Media Group

With SM Supermalls as a key partner, the Viyline MSME Caravan benefits from access to prime retail spaces across the country. This collaboration comes on the heels of the success of the Team Payaman Fair at the SMX Convention Center Manila in December 2024, where the power of influencers and SM's massive retail footprint created a buzz that was felt nationwide.

“At Viyline, our mission is to do more than just give MSMEs a physical space to sell their products. We aim to actively support them through influencer-driven promotions that help them connect with their target market,” shared Viy Cortez, CEO of Viyline Media Group.

Nationwide Expansion: More Stops Across the Philippines

The caravan’s first stop at SM City Bataan is just the beginning. With future events planned at other SM malls, MSMEs from all over the country will have the chance to participate and benefit from this one-of-a-kind partnership.

Upcoming caravan stops include:

SM City Baguio: February 19-25, 2025 – #ViyInLoveInBaguio

SM City Dasmariñas: March 26-April 1, 2025 – #ViyNibiniSaDasma

Each stop promises an exciting lineup of activities, including influencer meet-and-greets, fun games with beloved Key Opinion Leaders (KOLs), and a chance to explore unique local finds from participating MSMEs. Whether you're looking to meet your favorite influencers or discover new products from local businesses, the Viyline MSME Caravan is a can't-miss event for anyone interested in supporting Filipino entrepreneurs.

Join the Movement: Champion Filipino Entrepreneurs

The Viyline MSME Caravan is more than just an event—it's a movement to support and uplift Filipino businesses. By connecting local entrepreneurs with influential content creators and providing them with valuable exposure through SM Supermalls’ nationwide network, the caravan is helping MSMEs take their businesses to the next level.

Stay updated on the next caravan schedule by visiting www.smsupermalls.com or following @SMSupermalls on social media. Let’s come together to support Filipino entrepreneurs and make their businesses thrive in today’s digital age. #SMForMSMEs