Warabimochi Kamakura Brings a Royal Treat to SM Megamall – A First in the Philippines!

The wait is finally over! The globally renowned Japanese dessert brand, Warabimochi Kamakura, has officially opened its doors at SM Megamall's Level 3, Mega Fashion Hall.

Known for its irresistible, melt-in-your-mouth texture, this viral dessert brand is the latest addition to SM Supermalls' collection of #HomeOfFirsts, introducing first-to-market brands and world-class culinary experiences to Filipino food lovers.

A Taste Fit for Royalty

Warabimochi, once a delicacy exclusively enjoyed by Japanese royalty, has been reimagined by Warabimochi Kamakura into a global dessert phenomenon. Crafted from a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that melts effortlessly in your mouth. Available in two irresistible flavors—Kinako (roasted soybean flour) and Matcha—each serving is complemented by a rich, luscious Kuromitsu syrup that enhances the overall flavor experience.

But that’s not all—Warabimochi Kamakura also offers a modern twist on the classic dessert with their famous warabimochi drinks. These refreshing beverages are packed with chewy warabimochi pieces and come in a variety of exciting flavors, including Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Plus, keep an eye out for their limited-edition seasonal flavors—like the upcoming Valentine’s Day release—that are always worth the wait!

A Global Sensation Lands in Manila

With over 65 locations in Japan and a rapidly expanding presence in foodie hotspots such as South Korea, Hong Kong, Singapore, Thailand, the USA, Australia, and China, Warabimochi Kamakura has become a viral dessert sensation worldwide. Known for its signature taste and long lines of eager customers, it’s no surprise that the brand has captivated dessert enthusiasts everywhere. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can indulge in this global treat.

Discover What's New at SM Megamall

As the #HomeOfFirsts, SM Supermalls continues to bring exciting dining, first-to-market brands, and innovative experiences to Filipino mallgoers. The arrival of Warabimochi Kamakura at SM Megamall is yet another example of the mall’s commitment to offering unforgettable experiences that inspire and bring people together. Don’t miss your chance to experience this global dessert phenomenon—visit SM Megamall and be part of the sweet sensation!

Stay connected! Follow @kamakura_philippines on Instagram for the latest updates, exclusive content, and sneak peeks. For more exciting discoveries and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.