Discovering the Meaning of 'Shapps' – The New Slang Everyone's Talking About, Thanks to Pocky

 In celebration of Pocky Day 11.11, a new Gen Z slang term has taken over TikTok, and it’s all about spreading positivity!

What Does "Shapps" Mean?

ICYMI, "shapps" is the latest slang trend that’s been popping up in TikTok videos and comments. It’s a playful, positive compliment, and now we know what it means: a shortened version of Pocky’s tagline “Share Happiness.” Created to celebrate Pocky Day, "shapps" represents a way to spread joy, positivity, and good vibes in the midst of today’s online drama.

If something makes you super happy and you want to share that feeling—it's "shapps"!

Whether you just nailed a gaming moment, pulled your favorite gacha character, or your bestie is serving a killer look—“shapps” is the perfect way to describe that happiness.

Join the Pocky SHAPPS Challenge

Want to tell someone they’re "shapps"? Hop on the #PockySHAPPSCha11enge! Use the branded filter with a catchy song, and share your joyful moments. From November 9-30, 2024, you can show off your “shapps” on TikTok, dancing, singing, or simply sharing happiness with your friends.

Catch Pocky at Universities

Pocky is also bringing the joy to campuses across the Philippines! Look out for Pocky booths at:

University of Santo Tomas (Thomasian Nihon Kyoukai)

Ateneo de Manila University (Ateneo Hinomoto)

University of the Philippines, Diliman (UP Tomo-Kai)

Don't miss out—join the #PockySHAPPSCha11enge and share happiness this Pocky Day!