Samsung Electronics Unveils Cutting-Edge Soundbars at CES 2025

Samsung Electronics Co., Ltd. has raised the bar for home audio technology with the unveiling of its flagship Q-series soundbars, the HW-Q990F and HW-QS700F, at CES 2025.

These cutting-edge soundbars combine advanced AI technology and sleek design to deliver unparalleled audio quality and a personalized, immersive listening experience.


HW-Q990F: Revolutionizing Audio with AI and Enhanced Bass

The HW-Q990F is the successor to the highly praised HW-Q990D, offering powerful performance with the addition of dual active subwoofers engineered to produce rich, deep bass with exceptional precision. The new cube design reduces the subwoofer size by 50%, minimizing resonance while blending seamlessly into modern living spaces with a refined, serrated finish.


Key features of the HW-Q990F include:


  • Dynamic Bass Control: Enhances low-frequency clarity through non-linear bass management for balanced, distortion-free sound.
  • Q-Symphony: Integrates seamlessly with Samsung TVs, using AI to optimize audio effects based on speaker positioning, creating a 3D surround sound experience.
  • Active Voice Amplifier Pro: Analyzes content in real-time to reduce background noise and highlight dialogue, improving speech clarity for an enhanced viewing experience.


By leveraging Samsung’s Neural Processing Unit (NPU) in Q-Symphony mode, the HW-Q990F delivers a more synchronized, immersive sound that enhances both movie watching and music listening.


HW-QS700F: Versatile Design Meets Superior Sound

The HW-QS700F brings a new level of versatility to home audio with its groundbreaking adaptive design. Equipped with gyro-sensor technology, this soundbar automatically detects whether it is placed vertically or horizontally, adjusting the audio output for optimal sound clarity in any configuration. Whether wall-mounted or placed on a tabletop, the HW-QS700F ensures a rich, immersive audio experience without compromising on style.


  • Adaptive Gyro-Sensor Technology: Automatically adjusts the soundbar’s audio output based on its placement, ensuring superior sound whether it’s mounted on a wall or sitting on a table.
  • Sleek, Modern Design: Its slim profile and elegant design allow it to seamlessly integrate into any room, providing a sophisticated look to match its outstanding performance.


The HW-QS700F combines flexibility and performance, making it the perfect choice for users seeking an audio solution that adapts to their space and style.


The Future of Home Audio

Samsung’s Q-series soundbars (HW-Q990F and HW-QS700F) are designed to elevate the home entertainment experience, providing next-level sound quality and AI-driven features that enhance audio clarity and immersion. Whether you're upgrading your TV sound or creating a cinematic setup, these soundbars offer cutting-edge technology for every home.


For more details on the new Q-series soundbars, visit Samsung.com.

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