Mondelez and World Vision Partner to Reach One Goal in Helping Filipino Children

Like most parents my age, I have memories of childhood that are very different from the way my children are growing up today but I am extremely thankful I was part of the 80s to 90s era.

In my elementary school years, my friends and I spent many afternoons outside playing cops and robbers on our BMX bikes, and we almost never got sick. I could smell burning leaves from the backyard all day long, and I don’t recall ever having an asthma attack.

Gadgets were used exclusively in the office, and we played on the original “play stations” BMX bikes, swing sets, my favorite monkey bars, and good old Mother Nature. Yes, we were much more active and healthier back then because of outdoor play. The sun was our best friend.

With World Vision ambassador Nikki Gil, she shared:

“I think ‘One Goal’ will be able to teach our children things they might not learn inside their classrooms. They will be able to apply values such as sportsmanship, teamwork, and perseverance. I’m all for it because as a World Vision ambassador for 10 years, I’m always in constant search of ways to enrich children with skills outside the classroom. For only 600 pesos a month, you can sponsor a child and send a child to school. Be part of this campaign.”

Physical activity is truly an essential component of a healthy lifestyle for a child. That is why Mondelez Philippines has partnered with World Vision for their “One Goal” program to encourage more children to go outside, stay active, play for joy, and learn lifelong skills. This initiative also helps students develop important values while promoting good nutrition.

Back in 2013, Mondelez Philippines and World Vision also launched an initiative called Eats for Joy. It was a call for families to enjoy good meals and snacks made with products from Mondelez partner brands such as Tang, Cadbury, Oreo, Eden Cheese, and Toblerone.

And by enjoying these snacks, consumers also got to make donations to World Vision Philippines. Cool, huh?

After a year of enjoying and sharing blessings, today marks the culmination of the Eats for Joy initiative and the beginning of a new chapter for a renewed partnership between Mondelez Philippines and World Vision.

The points collected from the initiative will be used to support the Asia-wide “One Goal” program, which aims to help children learn important values and improve nutrition through sports such as soccer and volleyball.

Five years ago, the For Every Child campaign was launched. However, the Philippines was not initially included, as the main focus was on Africa, China, and India. Now, World Vision is doing everything it can to include the Philippines and support Filipino children.

Thankfully, different organizations in the country are expected to cooperate with this partnership, including the Department of Education, Department of Health, as well as various individuals, groups, and corporate partners.

In celebrating two years of partnership, the program will be leveling up by integrating sports-based initiatives to help address the issue of malnutrition.

Did you know that millions of children in Asia alone are born into conditions of disadvantage compared to children elsewhere?

In Australia, even livestock such as cows are often described as being healthier than some children in parts of Asia. It’s a sobering thought, isn’t it?

One in every five children in Asia under the age of five is underweight. Many are also shorter in stature due to stunted growth, often caused by a lack of essential nutrients needed for proper development.

As a result, some also face challenges in physical development and sports participation.

Around 100 million children in Asia are affected by stunting, meaning they do not receive the nutrition required for healthy growth.

This is why gathering support and spreading awareness is so important—to properly convey the message and drive meaningful action.

Through “One Goal,” a concerted effort like this can truly make a difference.

It is important to note that the issue is not limited to malnutrition alone, but also includes rising concerns about obesity. “One Goal” aims to provide opportunities for both girls and boys to participate in sports, encouraging healthier, more active lifestyles.

The vision is that by 2022, the Philippines will have a stronger team. Engaging schools, different communities, and barangays could truly help develop and strengthen the kids.

The aim is to mobilize and inspire 1.4 billion football fans across Asia to help tackle malnutrition. Forty-seven countries across Asia are united under the “One Goal” initiative.

The AFC (Asian Football Confederation) covers 47 countries, making it a powerful platform to raise awareness and generate more support and funding.

The joint projects will include sports clinics nationwide over the next six months, especially targeting schools in Manila and communities such as Baseco, Tondo.

Everyone is invited to the launching of the “One Goal” campaign of World Vision Philippines, to be held at Pamantasan ng Lungsod ng Maynila this coming November 28–30, targeting 300 children from underprivileged communities.

Mondelez Philippines has also been running programs since 2011. Through their initiatives, they have already adopted six elementary schools in the country, providing nutrition support, teacher training, and facility improvement programs.

The successful launch of the Eats for Joy campaign last year helped generate enough funds to support the next project, the “One Goal” program, and it is hoped that continued support will follow for this meaningful initiative.