Samsung Launches its “Design Your Cool” Bespoke Refrigerator Exhibit

Ushering in a new era of customizable home appliances, the Bespoke refrigerator underlines Samsung’s dedication to creating products that cater to consumers’ evolving lifestyles

The Samsung Bespoke Refrigerator Roving Exhibit at BGC Central Square

Bringing its technology closer to Filipinos, Samsung Digital Appliances recently held its Design Your Cool roving exhibit at BGC Central Square last April 29-May 1, 2022. Decorated to demonstrate how refrigerators can blend into a variety of spaces and lifestyles, different pre-designed Bespoke Refrigerators were showcased from color, finish, to modules. 

“As users’ lives become more ‘home-centric,’ we’ve realized that innovation can no longer follow a “one-size-fits-all” approach. The global launch of Samsung Electronics’ Bespoke refrigerator ushered in a whole new era of customizable home appliances. Allowing you to personalize your fridge’s color, material and modules to suit your needs, Bespoke epitomizes Samsung’s commitment to offering products that cater to consumers’ evolving lifestyles. Innovating for a new age, where technologies are flexible and adaptable to you, we believe that the shift toward customization not only sets a trend, but in fact marks the emergence of a new paradigm,” says Minsu Chu, President of Samsung Philippines.

Samsung Philippines President Minsu Chu

During the exhibit, users were treated to the different palette of colors for the refrigerator’s customizable door panels and different texture finishes to help homeowners elevate new possibilities in kitchen design.  Different modular units were also displayed to show options that can suit both their kitchen layout and lifestyle functionality. At the end of the tour, attendees also received a free Samsung Bespoke ice cream by Kurimu, with flavors corresponding to the colors of the Bespoke Refrigerators.

"The core of the Bespoke philosophy is about creating home experiences that are tailored to each user. To achieve this, we decided to hold our first Bespoke Roving exhibit in the Philippines to engage with our consumers directly to foster meaningful interactions and dialogues. Through this opportunity, not only do we want users to experience our Bespoke refrigerator’s philosophy first-hand, but we hope to enrich their customization and purchasing process as well. We aim to create more experience-focused showrooms for our consumers in the future,” adds Ramon Medina, Head of Division, Consumer Electronics of Samsung Philippines.

To know more about Samsung’s Bespoke Refrigerator, like SamsungPH on Facebook or visit

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