GRWM Cosmetics Opens Grand Pop Up Store in the South Just in Time for the Holidays
Last week, Mom E traveled to the South and visited the newly launched GRWM Cosmetics grand pop up and it truly lives up to the hype.
The space is gorgeous, polished, and filled with Instagram-ready corners that reflect the brand’s warm, inclusive spirit.
Get Ready With Me (GRWM) Cosmetics, a Filipino beauty brand loved for its commitment to inclusivity, has officially opened its first grand pop up store at Festival Mall, Alabang. For a brand proudly rooted in the South, this milestone feels like a heartfelt homecoming. Shoppers can finally walk into a full GRWM world and enjoy a smoother, elevated holiday shopping experience.
The excitement begins with a special Media and KOL event on Saturday, December 6, followed by the public opening on Sunday, December 7, 2025. The pop up will run through March 31, 2026, giving Goal Getters plenty of time to drop by.
A Meaningful Homecoming for Goal Getters
Since the beginning, GRWM has built a strong, supportive community known as Goal Getters, beauty lovers who embrace individuality, diversity, and self-expression. Opening a grand pop up in the South is their way of honoring where it all began.
“This grand pop up store is our way of celebrating our roots in the South and sharing our passion for inclusive beauty with our southie Goal Getters,” says Mae Layug-Madriñan, CEO and Founder of GRWM Cosmetics. “We’ve designed this space to be more than just a store. It’s a hub where our community can explore our full range, join fun activities, and take part in our sustainability efforts. We want everyone to feel seen and represented.”
Holiday Exclusives and Crowd Favorites
Inside the pop up, Goal Getters will find GRWM’s most-loved products along with festive season exclusives, including:
- All About That Base Volume II Collection, featuring the Daily Skin Tint available in three sizes: regular, mini, and shade samplers.
- Limited Edition Face Card Holiday Collection, debuting in a physical store for the first time with its customizable 6-pan palette and fresh packaging.
- Curated holiday gift bundles, a mix of bestsellers and new releases perfect for treating loved ones or yourself.
Shoppers during the opening week can look forward to exciting freebies, gifts with purchase, and special perks for those who share their visit on social media. These little extras add to the festive energy and celebrate the growing Goal Getter community.
Supporting its commitment to responsible beauty, GRWM has also introduced a GRWM x Envirocycle Bin inside the pop up. Customers can drop off empty GRWM products for proper recycling, and in return, receive a limited edition LipBooze in the shade Hope. It’s an easy way to give back while enjoying your beauty favorites.
This grand pop up marks a major moment for GRWM Cosmetics and the perfect kickoff to holiday shopping in the South. If you’re a long-time Goal Getter or simply curious about the brand, this is the best time to swing by, explore, and join in the celebration.
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