SEA CAN Alliance by COMCO Mundo Unites Leading Agencies to Strengthen Southeast Asia’s Communications Landscape

A new chapter is unfolding in the region’s communications industry as COMCO Mundo introduces the Southeast Asia Communications Agencies Network Alliance (SEA CAN Alliance), a powerful coalition of independent PR and communications agencies committed to elevating regional collaboration, creativity, and impact.

Bringing together standout industry leaders from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, the alliance strengthens a unified approach to integrated communications rooted in deep local understanding and seamless cross-border coordination.

A Collective Vision for a Stronger Southeast Asia

Headed by COMCO Mundo League of Enterprises Interregional President and Group Chief Executive Director, Partner, and Co-Founder Mr. Ferdinand L. Bondoy, SEA CAN Alliance aims to build a dynamic ecosystem where local market expertise fuels regional innovation.

“With SEA CAN Alliance, we are creating an ecosystem that connects local expertise with regional synergy,” Bondoy shared. “Our mission is to empower independent agencies to grow together and deliver world-class communications grounded in authentic Southeast Asian insight.”

The alliance includes:

• Agrakom PR – Indonesia | Managing Director: Hana Budiono
• Ink PR – Malaysia | Managing Director: Manimaran Ambalaghan
• COMCO Southeast Asia – Pilipinas | Vice President for Business Operations & Managing Director/Partner: Rachel Syfargo
• COMCO Southeast Asia – Singapore | Managing Director & Business Administrator/Partner: Ampy Corpus
• 2COMMU – Thailand | Managing Director: Sineenart Sinchai
• Chi Communications – Vietnam | Managing Director/Founder: Lai Thuy Chi

Collaboration That Crosses Borders

In a region where digital transformation and cultural diversity shape the communications landscape, SEA CAN Alliance empowers agencies to merge local strengths with regional coordination. Together, member agencies aim to produce campaigns that deliver cultural fluency, unified strategies, and measurable impact.

“No agency can operate in isolation today,” said Budiono. “Through SEA CAN Alliance, we offer clients regional opportunities while delivering PR campaigns that resonate across borders. Beyond business goals, we also champion important causes such as diversity, inclusion, sustainability, and climate action.”

Thailand’s 2COMMU Managing Director Sineenart Sinchai echoes this, describing the alliance as a way to uplift both brands and communities:

“Joining the alliance expands our purpose as storytellers. It allows us to empower clients who seek regional influence while fostering long-lasting partnerships in the industry.”

From Manila to Singapore, Ho Chi Minh City to Jakarta, the alliance supports brands in scaling their campaigns across different cultures and markets with precision and authenticity.

Advancing Regional Advocacy through One Southeast Asia

Beyond strengthening business collaboration, SEA CAN Alliance introduces One Southeast Asia, an advocacy that champions regional identity, environmental responsibility, and youth empowerment.

Through media partnerships, influencers, creators, and storytellers, the initiative amplifies narratives that highlight unity, sustainability, cultural pride, and the region’s growing youth leadership.

“ASEAN faces major social and environmental challenges,” said Chi Communications Founder Lai Thuy Chi. “SEA CAN Alliance is in a unique position to lead meaningful change and set a higher standard in addressing these issues.”

Ink PR Managing Director Manimaran Ambalaghan also emphasizes the alliance’s wider purpose:

“Raising awareness on topics like sustainability, equity, and economic development strengthens our collective impact. It builds trust, inspires collaborative innovation, and helps shape more resilient communities.”

A New Momentum for Southeast Asian Storytelling

As agencies navigate evolving markets and increasingly interconnected audiences, SEA CAN Alliance stands as a strong reminder of the power of partnership.

“Collaboration across COMCO offices allows local creativity to shape regional campaigns,” said COMCO SEA – Pilipinas Managing Director and Partner Rachel Syfargo. “By blending local insights with inter-country expertise, we help brands genuinely connect with Southeast Asian audiences.”

With its mission anchored in creativity, collaboration, and purpose, SEA CAN Alliance by COMCO Mundo sets the stage for communications that resonate deeply across the region, empowering stories that reflect the true heart of Southeast Asia.

To learn more about SEA CAN Alliance by COMCO Mundo, visit the COMCO Mundo website or email secretariat@seacanalliance.com for inquiries.