Jollibee Brings Heartfelt Joy to Filipino Christmas with Buo ang Saya ng Pasko Campaign

Jollibee is kicking off the holiday season in full swing, spreading cheer as Filipinos nationwide welcome the start of Simbang Gabi.

Its biggest Christmas campaign yet, “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete), shines a spotlight on how Filipino families and communities come together during the most festive time of the year, making December brighter and more memorable for everyone.

A Message of Togetherness from Jollibee

“This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing.

“Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”

A Heartwarming Film for Modern Filipino Families

The campaign features a touching Christmas film produced with Forsman and Bodenfors Singapore, capturing the evolving nature of Filipino families. It follows real moments across different lives, hospital workers sharing meals during their shift, security guards bonding over simple food, couples celebrating their pets as family, single parents enjoying moments with their children, and multi-generational families reuniting.

The film celebrates how traditions may change, but the Filipino spirit of love and connection at Christmas remains timeless.

Joyful Christmas Stores Light Up the Nation

Back for its third year, Jollibee’s Joyful Christmas Stores return bigger and brighter than ever. For 2025, 300 branches nationwide are decorated with festive lights and community-inspired touches, spreading joy even in neighborhoods affected by recent calamities. Customers can find these stores easily using the Jolly Christmas Tours digital map powered by Google.

Simbang Gabi Celebration Gets a Jollibee Twist

For the first time, Jollibee launched Christmas JOY Day during the opening of Simbang Gabi. Selected Manila churches, including San Agustin, Our Lady of Remedies Parish, Sta. Ana, and Paco Church, welcomed dawn mass attendees with free Jollibee treats as part of a nationwide countdown to Christmas.

The celebration also extended to schools such as Pinaglabanan Elementary in San Juan, Kapt. Jose Cardones Integrated School in Taguig, and St. Mary’s Elementary in Marikina. Students received Jollibee Kids Values Books and holiday treats, bringing early Christmas joy to young learners.

Festive Meals to Make Every Gathering Special

Inside stores, the Christmas Bundle priced at ₱399 offers festive favorites like Chicken Fillet with Pepper Cream Sauce and Jolly Spaghetti, plus a collectible Jollibee Bag Charm. Available nationwide until December 31, 2025, it’s perfect for family sharing.

The new Family Super Meals, starting at ₱599, are ideal for Noche Buena, featuring Chickenjoy, rice, drinks, and sides. Jollibee also expands its Christmas Big Order Service, making it easier for families, offices, schools, and communities to enjoy hassle-free, delicious holiday celebrations.

Celebrating the Filipino Spirit of Togetherness

Through its heartfelt film, festive store transformations, special activations, and delicious holiday offerings, Jollibee aims to bring families and communities closer this December. The Buo ang Saya ng Pasko campaign emphasizes one simple truth: Christmas joy is complete when shared with the people you love.

From churches and schools to workplaces, homes, and Jollibee stores, the brand ensures every moment this season is filled with joy, warmth, and togetherness.

For the latest updates, exclusive holiday treats, and online orders, visit Jollibee.com.ph or order online and follow Jollibee on social media for even more JOYful surprises.