niko and ... Brings Evangelion’s 30th Anniversary Fashion Collection to Manila

Manila is set to welcome a surge of anime-inspired style as niko and ... brings its Evangelion collaboration to the Philippines for a limited time.

Launching on December 12 at SM Mall of Asia, the exclusive collection celebrates the 30th anniversary of Neon Genesis Evangelion, blending iconic anime elements with modern Japanese lifestyle fashion.

Fans of Evangelion, collectors, and fashion enthusiasts can expect a thoughtfully curated range of apparel and lifestyle pieces created to honor the legendary series. Designed for everyday wear, the collection balances nostalgia with contemporary style, making it appealing to both longtime fans and those new to the Evangelion universe. With limited availability, the collaboration is expected to draw strong interest from the local anime and fashion communities.

This launch is part of the global celebration of Evangelion’s milestone anniversary and highlights the growing presence of niko and ... and its parent company, ADASTRIA, in the Philippine market.

Evangelion Reimagined Through Everyday Style

The Evangelion x niko and ... collection reflects the brand’s editorial approach to fashion. Rather than relying on bold graphics, the pieces feature clean silhouettes, subtle design references, and carefully considered details inspired by the anime’s themes and characters. This approach allows the collection to feel refined and wearable while still staying true to Evangelion’s identity.

By translating a world-renowned anime into functional lifestyle fashion, niko and ... offers fans a more understated way to express their appreciation for the series.

A Japanese Lifestyle Brand Built on Creativity and Craftsmanship

As a style editorial brand, niko and ... brings together culture, design, and everyday living into a single creative space. The brand is known for its wide range of collaborations with intellectual properties, artists, and global labels, producing collections that go beyond traditional retail.

Rooted in Japanese craftsmanship, niko and ... emphasizes quality, attention to detail, and thoughtful design. Its product range includes apparel, accessories, room items, and collaborative lines, giving customers access to modern Japanese lifestyle trends that blend creativity with everyday function.

A Collaboration That Signals Growth in the Philippines

Currently located at SM Mall of Asia, niko and ... has expressed strong interest in expanding further in the Philippines. The brand sees local consumers as highly receptive to design-driven products with strong cultural narratives, making the market an important part of its long-term strategy.

This Evangelion collaboration reflects a broader direction guided by ADASTRIA, one of Japan’s largest fashion groups. With a portfolio of well-established lifestyle brands, ADASTRIA continues to explore opportunities to deepen its presence in Southeast Asia, with the Philippines viewed as a key market.

“Filipino consumers value design, story, and creativity,” says Daisuke Fujii, CEO of ADASTRIA. “There is a strong interest in Japanese culture. This collaboration allows us to celebrate Evangelion’s legacy while showing what we aim to build in the Philippines. We want to grow with the market and introduce more of our brands over time.”

An Evangelion Themed Space at SM Mall of Asia

To mark the launch, the niko and ... store at SM Mall of Asia is being transformed into an Evangelion themed retail space. The setup features curated displays, visual references from the anime, and anniversary elements that reflect both the series’ legacy and the brand’s editorial storytelling approach.

Known for past collaborations with globally recognized franchises such as Stranger Things, Sesame Street, Looney Tunes, Thomas and Friends, and PlayStation, niko and ... continues to connect with diverse audiences through nostalgia, creativity, and culture-driven design. This philosophy now extends to its growing presence in the Philippines.

Where Anime and Lifestyle Fashion Come Together

The arrival of the Evangelion x niko and ... collection comes at a time when anime, fashion, and design increasingly influence how Filipinos express personal style, both online and offline. As pop culture continues to shape lifestyle trends, niko and ... aims to support this movement by offering Japanese design, creative collaborations, and immersive retail concepts rooted in culture.

The Evangelion x niko and ... 30th anniversary collection will be available starting December 12 at the niko and ... store in SM Mall of Asia for a limited time only.