TCL’s All-Around Growth Sets the Stage for a Record-Breaking 2026

 Philippines and Global Leadership Strengthened in 2025

TCL, the Philippines’ leading panel TV brand and a global powerhouse in TVs and air conditioners, capped 2025 with a remarkable performance that reinforces its market dominance. Celebrating 25 years of innovation, TCL continues to weave cutting-edge technology into Filipino lifestyles, offering products that blend convenience, efficiency, and premium experiences.

From TVs delivering cinematic viewing to energy-efficient washing machines that simplify chores and smart AC units keeping homes cool in the tropical heat, TCL’s innovations are designed to make life smarter and more comfortable. This success is fueled by loyal customers who trust the brand’s commitment to quality, continuous innovation, and dependable after-sales service.

Peter Chen, TCL Philippines CEO, emphasized the brand’s forward momentum:

"2025 has been a truly rewarding year. Our achievements reflect the trust of our customers and the strength of our strategies. We are poised to carry this momentum into 2026 with even more exciting milestones."

Setting the Standard in Television

TCL has held the Philippines’ No. 1 panel TV spot for two consecutive years, a testament to its strategy of relentless innovation paired with market accessibility.

Charlie Huang, Deputy Product Director of Brownline at TCL, explained:

"Consumers are no longer satisfied with standard LED TVs. The shift toward QLED and Mini LED reflects a desire for superior picture and sound quality. TCL is committed to delivering premium viewing experiences that are accessible to every Filipino home."

With a focus on its 2030 TV vision, TCL continues to expand the reach of QD-Mini LED technology, providing extreme brightness, superior contrast, and vibrant colors for streaming, gaming, and everyday entertainment.

Expanding Air Conditioning Leadership

TCL is also making strategic moves in air conditioning, extending its success from residential to commercial HVAC solutions. The TMV6 VRF System and T-AI technology highlight TCL’s focus on flexibility, efficiency, and reliability, ensuring the brand competes with established players on a larger scale.

Bert Cheung, Deputy Director of Air Solution and B2B Business, stated:

"We are evolving from a distribution-focused company to a full-fledged HVAC provider, capable of tackling large-scale projects while maintaining our leadership in residential innovation."

Redefining Smart Home Appliances

The TCL Super Drum C682 washing machine showcases the brand’s commitment to premium engineering and intelligent design. With its 540mm drum, smart sensing, and advanced controls, the C682 positions TCL as a high-technology innovator in the Philippines.

Senior Product Manager Eric Li shared:

"The C682 recalibrates how consumers perceive TCL, emphasizing durability, performance, and smart technology rather than just value. Our washing machine business is projected to grow 30% in 2025, and we are fully committed to this upward trajectory."

Driving Momentum into 2026

Looking ahead, TCL plans to launch major updates across its product categories, including a fresh lineup of refrigerators under the Whitelines series. Enhancing post-purchase service, support, and warranty programs is also a top priority, ensuring that customer trust translates into long-term brand loyalty.

Eric Li added:

"A superior customer journey, from purchase to years of ownership, is key to building loyalty. Our 2026 strategy is designed to improve service speed, accessibility, and proactive support based on insights gathered this year."

For more information on TCL’s latest innovations, visit TCL Philippines

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