HONOR 600 Series Draws Massive Crowd at Mall of Asia as Fans Pack First Day Sale Celebration

Thousands of fans, celebrities, and tech lovers gathered in one of the biggest smartphone launch celebrations of the year as the HONOR 600 Series officially kicked off its first day sale at the SM Mall of Asia Music Hall in Manila.

The event, led by HONOR Philippines, turned the venue into a full scale celebration of technology, entertainment, and fan excitement.

From early morning, long lines already wrapped around the venue as eager customers waited for the chance to be among the first to own the newest AI powered smartphone lineup. The atmosphere quickly turned into a festival like gathering, with cheers, music, and anticipation filling the air.

A Star Packed Celebration That Drew Massive Energy

What made the launch even more memorable was the impressive lineup of performers and guest appearances that lit up the stage throughout the day.

Rising PPop groups FINA and It All Started In May opened the program with high energy performances that set the tone for the crowd. The excitement continued as newly crowned The Miss Philippines titleholders Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano, and Catherine Wardle joined the celebration, alongside Miss Earth Philippines 2025 Joy Barcoma who hosted parts of the program.

The energy inside the venue reached another level when popular Pinoy Big Brother personalities Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria made their appearance, followed by a powerful performance from Carmelle Collado.

Fans later erupted in excitement as Rabin Angeles and Angela Muji took the stage for special performances and interactive moments with the audience. The highlight of the day came when James Reid performed live, drawing loud cheers from thousands of attendees. The celebration closed on a high note with Mayonnaise delivering a crowd favorite set that had everyone singing along.

Strong Message from HONOR Philippines

According to Stephen Cheng, Vice President of HONOR Philippines, the overwhelming turnout reflects the growing excitement for AI powered mobile innovation in the country.

He shared that the response from Filipino consumers shows strong support for the HONOR 600 Series, which is designed to bring advanced AI features and flagship level performance to a wider audience. He also expressed gratitude to fans who showed up in huge numbers to support the launch and first day sale.

Hands On AI Innovation Draws Curious Crowds

Beyond the performances, attendees also got the chance to explore interactive demo stations showcasing the advanced capabilities of the HONOR 600 Series. Visitors tried features such as AI Image to Video, AI Eraser, AI Outpainting, and advanced portrait photography tools designed to elevate everyday mobile creativity.

The demo zones remained busy throughout the event as guests tested the phone’s capabilities firsthand, adding another layer of excitement to the celebration.

Strong Momentum for the HONOR 600 Series

The successful first day sale marks another major milestone following the official launch of the HONOR 600 Series. With strong demand, premium design, and AI driven features, the lineup continues to attract attention from consumers across the country.

Pricing and Availability in the Philippines

The HONOR 600 5G is available in multiple configurations including 8GB plus 256GB priced at Php 28,999, 12GB plus 256GB priced at Php 32,999, and 12GB plus 512GB priced at Php 37,999.

The HONOR 600 5G Pro with 12GB plus 512GB is priced at Php 49,999.

Customers can purchase the devices at any HONOR Experience and Partner Stores nationwide or online through trusted platforms.