PLDT Home Broadband Free Forever Brings Lasting Relief and New Hope to Filipino Families

Three Filipino families are finding that winning is not just about getting free internet.

For them, it is about easing everyday burdens, opening more doors for opportunity, and reshaping how they manage work, school, and family life.

PLDT Home recently honored its Broadband Free Forever winners in a ceremony held in Makati City, where three grand prize winners were awarded Fiber connectivity for life. Alongside them, 75 other subscribers from different parts of the country received one year of free Fiber service.

The program, known as Broadband Free Forever or BFF, is the first and largest broadband rewards initiative in the Philippines. It gives new subscribers access to exclusive perks and a chance to enjoy lifelong internet connectivity, turning everyday subscriptions into meaningful long term rewards.

A prize that changes daily life beyond connectivity

For this year’s grand winners, reliable internet has always been part of daily routines, but the prize brings something deeper. It offers financial breathing room, stronger access to work and education, and more time for what truly matters at home.

Their stories reflect how digital access has become central to modern Filipino life, supporting careers, schooling, relationships, hobbies, and even community involvement.

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A mother balancing work, family, and passion

One of the winners is Lovelyn San Buenaventura from Dasmariñas, Cavite. A single mother working as an accountant, she manages night shifts while raising her seven year old son and helping care for her father.

For her, the reward means one less monthly expense and more flexibility to focus on her family’s needs. It also ensures that her work and her son’s learning remain uninterrupted.

Beyond responsibilities, Lovelyn also finds joy in her online interests. As a K pop fan, she values how the internet helps her stay connected with friends who share the same passion.

She shared that her online community has become an important part of her social life, where daily conversations and shared interests bring a sense of connection and support.

Work, worship, and gratitude in La Union

For Michael Montepalco from Bacnotan, La Union, the announcement came as a life changing surprise. Working as a real estate agent, he depends heavily on stable internet for communicating with clients, sending documents, and managing transactions.

His connection also supports another important part of his life. As a keyboardist in his church music ministry, he often relies on online resources to learn songs and prepare for worship services.

He expressed deep gratitude for the win, seeing it as a blessing that he plans to share with his church community, highlighting how technology supports both livelihood and service.

A family planning for a brighter future

In Pasig City, Mark Quin Palu ay and his family also received life changing news. His wife had joined the promo on behalf of their household, and it took several confirmations before they fully believed they had won.

For their family, internet access is essential, especially for their four year old child who regularly watches educational content online as preparation for school. The prize gives them greater financial flexibility to prioritize daily needs and meaningful family moments.

Mark shared that instead of worrying about monthly bills, the savings can now go toward food, electricity, and bonding time as a family.

Celebrating stories behind every connection

According to John Y. Palanca, Senior Vice President and Head of Consumer Business at PLDT Home, the Broadband Free Forever program is built around the lives and aspirations of Filipino families.

He emphasized that the initiative is more than a promotional campaign. It is a way of recognizing customers who trust the service and continue to rely on it for their everyday needs, from education to livelihood and home life.

More than internet access, a tool for progress

Across all winners, one theme stands out. Reliable connectivity is no longer just a convenience. It has become a foundation for opportunity, stability, and growth.

From work and schooling to hobbies and family bonding, the stories of this year’s winners show how digital access continues to shape modern Filipino households in meaningful ways.

Through programs like Broadband Free Forever, PLDT Home reinforces its role in supporting more inclusive digital progress, helping families stay connected not only to the internet, but also to the possibilities it brings.