LazadaForGood Calls on Filipinos to Support Mindanao Earthquake Relief Through Donations and Community Action

As Mindanao continues to recover from the impact of a powerful earthquake, thousands of families are still facing urgent and difficult conditions.

Many are struggling with limited access to safe shelter, clean drinking water, food, and medical care. In moments like these, immediate assistance and collective action become essential to help communities regain stability and hope.

Through its social impact initiative Lazada PhilippinesForGood, Lazada Philippines is stepping forward to connect more Filipinos with trusted humanitarian organizations that are actively delivering relief on the ground. The initiative serves as a digital bridge, making it easier for customers, partners, and supporters to contribute directly to verified aid efforts.

According to Lazada Philippines Chief Executive Officer Carlos Barrera, recovery for affected communities will take time, and continued support is crucial. He emphasized the importance of unified action from customers, sellers, and the broader public in helping families rebuild their lives. Every donation, no matter the size, plays a role in delivering essential aid and supporting long term recovery.

Simple and Secure Ways to Help Earthquake Victims in Mindanao

Supporting affected communities is made accessible through the Lazada app. Users can visit the LazadaForGood page and make secure donations within minutes. Contributions go directly to trusted partner organizations that are actively providing emergency relief and recovery assistance in affected areas.

All donations are channeled to established humanitarian groups, including

• Philippine Red Cross
• GMA Kapuso Foundation
• ABS-CBN Foundation
• HERO Foundation
• UNICEF Philippines
• Caritas Manila
• Habitat for Humanity Philippines

Each organization plays a vital role in delivering food packs, clean water, temporary shelters, hygiene kits, medical aid, and other essential services to families affected by the earthquake.

LazadaForGood as a Growing Platform for Social Impact

Since its launch in 2019, LazadaForGood has become the dedicated social impact platform of Lazada Philippines. It was created to connect everyday shoppers with meaningful causes and trusted organizations working on urgent social and humanitarian challenges.

Over the years, the platform has supported a wide range of initiatives, from disaster response and emergency relief to long term community development programs. During the COVID 19 pandemic, LazadaForGood played a key role in mobilizing support for frontline workers and vulnerable communities. In 2020 alone, partner organizations raised more than fifteen million pesos through the platform, helping provide protective equipment, food assistance, hygiene kits, and other critical supplies.

Today, LazadaForGood continues to simplify the act of giving by offering a seamless digital donation experience. It encourages collective participation from individuals and organizations, strengthening the spirit of bayanihan and reinforcing how technology can support communities during times of crisis.

As recovery efforts in Mindanao continue, LazadaForGood stands as a reminder that coordinated support can make a real difference. Through small but meaningful contributions, Filipinos can help ensure that affected families receive the assistance they need to rebuild their homes, restore their livelihoods, and move forward with renewed hope.