Haier and Abenson Bring the Smart Home to Life at Greenhills Flagship Store
What if your home could do more than simply keep you comfortable?
What if your refrigerator could help keep food fresher, your air conditioner could adjust to your needs, your washing machine could make laundry easier, and your living room could feel like a cinema?
That was the idea behind Haier Philippines and Abenson’s latest showcase at the Abenson Greenhills Flagship Store in San Juan, where the brands transformed the space into a vibrant “Home of Possibilities.”
The event brought smart home technology, interactive demonstrations, lifestyle content, and entertainment together in one afternoon, giving guests a closer look at how modern appliances can fit naturally into the routines of Filipino families.
Instead of simply putting appliances on display, Haier and Abenson showed what these technologies can actually mean at home: fresher food, smarter cooling, easier laundry days, more immersive entertainment, and greater flexibility in the kitchen.
Smarter Ways to Keep Food Fresh
One of the highlights was the Haier Horizon Refrigerator, designed around food preservation and everyday convenience.
Its Pure Space Ice technology keeps the ice-making system separate from other refrigerator compartments, helping provide cleaner and odor-free ice and water. Meanwhile, NutriBank uses magnetic control technology to help keep meat fresh for up to five times longer.
The refrigerator also features ABT Pro, which helps eliminate up to 99.99% of bacteria and odors. Together, these technologies are designed to create a cleaner refrigerator environment while helping maintain the natural taste and freshness of food.
For Filipino households that regularly plan meals, store fresh ingredients, and make the most of every grocery trip, these features turn the refrigerator into more than just a place to keep food cold.
Cooling That Works Around You
Comfort also gets a smarter upgrade with Haier’s AI Voice Air Conditioner.
With features including Voice Control, AI Eco, UVC Sterilization, Wi Fi Control, and I FEEL, the air conditioner is designed to make temperature management simpler and more responsive.
Whether adjusting the temperature without reaching for a remote or managing cooling through connected controls, the technology brings a more convenient approach to everyday home comfort.
A Better Approach to Laundry Days
Laundry can be one of the most repetitive household chores, but Haier’s Iris Top Load Washing Machine is designed to make the process easier while giving clothes the care they need.
Its Double Drive Technology helps create a tangle-free wash that reduces fabric twisting and helps protect garments. The Essence Wash system premixes water and detergent to support faster and more efficient cleaning.
After washing, Fresh Air Deodorization helps keep laundry fresh for up to 12 hours, while Scent+ helps enhance and preserve the fragrance of fabric softener for a longer-lasting fresh scent.
At the heart of the Iris is a durable Direct Motion Motor, delivering powerful cleaning performance while supporting convenient everyday fabric care.
Bringing the Big Screen Home
For movie nights, live sports, gaming sessions, and weekend streaming, Haier brought entertainment to another level with its 100 inch Mini LED TV.
Powered by UltraSense AI, the television intelligently optimizes picture and sound according to the content and viewing conditions. Its expansive 4K Mini LED display is paired with an ultra-smooth 144Hz refresh rate, HDR10+, Google TV, and hands-free voice control.
The experience is further elevated by Audio Powered by KEF, creating a more immersive combination of visuals and sound.
The result is a home entertainment setup designed to make the living room feel much bigger, whether the family is watching a blockbuster, cheering for a favorite team, playing games, or catching up on the latest streaming series.
More Possibilities in the Kitchen
The kitchen showcase highlighted another side of smart home living through Haier’s Cooking Range.
Designed for flexibility, the range features an AirFrying Function, convection assistance, and multiple burner options, giving home cooks more ways to prepare everyday meals.
From quick family dinners to more ambitious weekend cooking, the combination of cooking functions is designed to give Filipino households greater flexibility while keeping convenience and safety in mind.
Technology Meets Entertainment
The Greenhills event was not just about looking at appliances. Guests had opportunities to see the products in action through demonstrations and lifestyle activities led by category KOLs.
A Haier x PBA basketball arcade experience added an energetic and playful touch, bringing together technology, sports, and entertainment in a way that encouraged guests to interact with the brand.
The afternoon ended on a high note with a special live performance by Yeng Constantino, giving media, partners, VIP guests, and other attendees an entertainment highlight to remember.
Building Better Homes Together
For Haier Philippines, the event was also an opportunity to reinforce its growing partnership with Abenson and its commitment to making smart home technology more accessible to Filipino consumers.
“Our goal is to introduce Haier’s latest innovations to more Filipino consumers and strengthen our partnership with Abenson. We want to offer products that combine quality, smart technology, and good value, while making everyday life easier and more convenient for Filipino families,” said Mr. Zhang Yong, Haier Philippines Sales Director.
The collaboration between Haier and Abenson reflects a shared vision of making better home living more attainable. Abenson’s commitment to “Bringing the good life to every Filipino home” aligns naturally with Haier’s “Home of Possibilities” philosophy.
Together, the two brands are showing that smart home technology does not have to feel complicated or distant. It can be practical, entertaining, and useful in the moments that matter most, from preparing dinner and doing laundry to relaxing after a long day with family.
At the Abenson Greenhills Flagship Store, Haier offered a glimpse of that future: a home where technology works quietly in the background, making everyday Filipino life a little easier, more comfortable, and more enjoyable.
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