Tech, Gaming and Fandom Take Over SM Malls in the East Metro This August

This August, SM Malls in the East Metro are turning up the excitement with a month-long celebration of technology, gaming, creativity, cosplay, and collecting.

From the latest gadgets and essential tech finds to character collectibles and cosplay events, Tech & Play Month brings together different communities and passions from August 1 to 31 at SM Malls in the East.

Whether you're planning to upgrade your device, searching for your next collectible, showing off your favorite character through cosplay, or simply looking for something fun to do this month, there is plenty to check out.

Upgrade Your Tech Setup at SM Cyberzone

For tech enthusiasts, SM Cyberzone is a great place to start.

The latest HUAWEI Pura 90s Series and HUAWEI MatePad 12 X 2026 are available at SM Cyberzone locations in Marikina, Masinag, and San Mateo, giving shoppers more options for their next smartphone or tablet upgrade.

Apple fans can also find reliable work and lifestyle essentials, including the MacBook, at Power Mac Center in SM Cyberzone Marikina and SM Cyberzone Masinag, as well as iStudio Plus at SM Cyberzone San Mateo.

From smartphones and laptops to accessories, gaming gear, and other must-have devices, SM Cyberzone brings together plenty of choices for anyone looking to refresh their tech setup.

Need to stock up on everyday work essentials? Office Warehouse at SM Center Antipolo Downtown has storage devices, printers, ink, and other supplies to keep your home or office setup ready.

Bring Your Favorite Characters to Life

Tech & Play Month isn't just about gadgets. Fandom takes the spotlight, too.

Cosplayers can look forward to events at SM City Masinag on August 23 and SM City Marikina on August 29. It is a chance to dress up as a beloved character, take photos, meet fellow fans, and celebrate the creativity that makes the cosplay community so much fun.

The Cosplay Fest at SM City Marikina and SM City Masinag is set to bring familiar fandom favorites to life, creating an exciting gathering for both longtime enthusiasts and curious newcomers.

Find Your Next Collectible

For collectors, a trip to SM Malls in the East Metro can easily turn into a hunt for the next must-have addition to the shelf.

Toy Kingdom at SM Store Marikina, SM Store Masinag, and SM Store San Mateo features toys, character merchandise, and pop-culture collectibles for fans of all ages.

At SM City Marikina, the Collector's Hub offers an even more focused destination for hobbyists. Located at the Ground Level, the Collector's Hub is open until August 20, giving collectors plenty of time to browse, find new favorites, and connect with fellow enthusiasts.

From Gundam kits and Hot Wheels to character merchandise and other pop-culture finds, there is always the possibility of spotting something worth taking home.

One Month, Many Ways to Play

What makes Tech & Play Month exciting is the variety of interests it brings together.

It can start with a gadget upgrade, lead to a quick stop for gaming gear, turn into a collectible hunt, and end with a cosplay event surrounded by fellow fans. Whether you're a techie, gamer, creator, cosplayer, collector, or simply someone looking for a fun weekend activity, SM Malls in the East Metro have something worth checking out this August.

Make your next mall visit more exciting and add Tech & Play Month to your August plans.

Tech & Play Month runs from August 1 to 31 at SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, and participating SM Supermalls.