Sue Ramirez Shines as the 2026 Ginebra San Miguel Calendar Girl

Ginebra San Miguel, the world’s largest-selling gin, has officially welcomed actress and performer Sue Ramirez as its 2026 Calendar Girl, unveiling her in six striking layouts that celebrate confidence, character, and unmistakable allure.

The media launch at the Manila Diamond Hotel marked a powerful new chapter in Sue’s career and a meaningful return to the GSM family after serving as a GSM Blue ambassador for six years.

For Sue, the news was emotional. “I cried tears of pure joy,” she shares. “I didn’t expect to come back. It was something I prayed for.” Her selection reflects years of persistence, growth, and a deeper understanding of herself, making this milestone one of her most empowering yet.

“Nobody else embodies the modern Siren quite like Sue,” says GSM AVP for Marketing Ron Molina. “She inspires through authenticity, confidence, and passion. She doesn’t just attract attention, she attracts success.”

A Story of Strength, Setbacks, and Self-Belief

Before stepping in front of the camera, Sue faced a hurdle that tested both her discipline and resolve. She was recovering from two injuries, one on her ankle and another on her hand, that kept her immobile for nearly four months.

“When I got the call, I wasn’t physically ready,” she admits. “I gained weight because I couldn’t move much. But it became my wake-up call, to live healthier, eat better, and start moving again.”

For Sue, the Calendar Girl title goes beyond glamour. It represents self-love, discipline, and honoring one’s well-being.

“It’s not just about looking good on camera,” she says. “It’s about showing how much you value yourself.”

Ginebra San Miguel has always chosen women who embody character and boldness, qualities Sue naturally carries. “She fits the criteria perfectly,” Molina adds. “She is empowered, authentic, and deeply relatable.”

Unveiling the Many Faces of a Modern Siren

The 2026 calendar presents Sue in six dynamic concepts, each highlighting a different side of her personality and celebrating everyday Filipino settings reimagined with style and attitude.

• Sporty Siren – A post-game basketball scene that channels Ginebra’s iconic team spirit.
• Nightlife Siren – A vibrant, party-forward layout inspired by GSM Blue Mojito.
• Porter’s Siren – A refreshing portside moment influenced by Freedom Island.
• Barber’s Siren – One of Sue’s personal favorites: sultry, elegant, and brimming with “pasyon de amor” energy.
• Bao-Bao Siren – A countryside-inspired layout featuring the beloved bao-bao trike and Vino Kulafu.
• Beach Siren – A serene coastal concept paired with GSM Premium.

All layouts come together under this year’s theme, “Street Siren,” transforming everyday Filipino spaces, basketball courts, barbershops, ports, into captivating visual scenes elevated by Sue’s presence.

Sue’s Fearlessness Takes Center Stage

Asked what she brings to the legacy of Ginebra Calendar Girls, Sue’s answer is simple and firm:

“I’ll bring Sue to the table.”

“I’m fearless. I know who I am. I’m not saying I have no insecurities, but I’m confident in who I’ve become. People will see that in the layouts.”

Her hope is that others see more than glamour that they see resilience.

“If I can do it, so can you. Don’t give up on yourself. Claim your blessings and work hard for them.”

Sue’s journey is a reminder that the true essence of a Siren isn’t just allure, it’s courage, grit, and the unwavering belief that success comes to those who are brave enough to claim it.

Continuing a Storied GSM Tradition

Since 1988, the Ginebra San Miguel Calendar Girl has been a celebrated tradition featuring women who embody beauty, determination, and success. Icons like Marian Rivera, Anne Curtis, Solenn Heussaff, Pia Wurtzbach, Yassi Pressman, Heaven Peralejo, and Julie Anne San Jose have all carried the title before Sue.

GSMI, producer of the world’s largest-selling gin, is also behind some of the country’s well-loved spirits, including GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy, and the Philippines’ leading Chinese wine, Vino Kulafu.

With her magnetic charm and unwavering grit, Sue Ramirez steps confidently into the 2026 spotlight, proving once again that the modern Siren is defined not only by beauty, but by strength, passion, and an unshakable spirit.