InnovationOne Teams Up with VIU Philippines to Elevate Brand Visibility in Premium Asian Streaming Content
InnovationOne, the full-service digital marketing agency and digital arm of United Neon Media Group (UNMG), has entered a strategic partnership with VIU,
one of Asia’s most influential OTT streaming platforms, to widen brand access to high-impact, culturally relevant advertising opportunities.
Through this collaboration, InnovationOne can now offer brands direct ad inventory and seamless branded-content integrations within VIU Philippines’ expanding library of premium Asian entertainment. This includes chart-topping Korean dramas, fan-favorite variety shows, VIU Originals, and other regionally produced titles that dominate today’s digital conversations.
With VIU’s strong presence in the Philippines, advertisers gain an immediate gateway to a young, digital-first audience known for its deep engagement and enthusiasm for Asian storytelling.
“Filipinos are among the world’s biggest consumers of Korean and Asian entertainment, and VIU has become a staple platform for that audience,” shared Raphael Layosa, Managing Director of InnovationOne. “This engagement gives brands an unmatched opportunity to appear alongside content viewers are emotionally invested in, right at the moments they’re streaming, binge-watching, and sharing what they love online.”
The partnership was formalized in the presence of key leaders from both organizations: VIU Philippines Channel Revenue and Partnerships Head Torto Canga, VIU Philippines Country Head Vicente Sy-Quia, UNMG Deputy COO Benjamin O. Lim, InnovationOne Managing Director Raphael T. Layosa, UNMG IBIDA Officer Abbie Lim, and UNMG Chief Commercial Officer Michael San G. Mendoza.
Benjamin Lim, Deputy COO of UNMG, highlighted how the partnership reflects the group’s broader direction. “This arrangement with VIU aligns with our mission to push the boundaries of modern advertising. Streaming has become the new primetime, and brands need to show up where culture is being shaped in real time. Through InnovationOne, we’re giving advertisers not just media space, but cultural access, powered by data, content, and a deep understanding of what audiences love.”
The tie-up comes at a pivotal moment, as more Filipino viewers shift from traditional television to on-demand streaming. VIU’s dual-tier model, offering both an ad-supported free tier and a premium subscription option, broadens audience reach while giving marketers flexibility in how they connect with viewers.
This strengthened collaboration positions InnovationOne and VIU Philippines at the forefront of the country’s fast-evolving digital advertising landscape, opening fresh pathways for brands to meaningfully connect with today’s streaming-savvy consumers.
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