LIFT Ignites the Streets of Bacolod at Its First MassKara Festival

The streets of Bacolod came alive as LIFT, Coca-Cola Philippines’ newest bold beverage, made its highly anticipated debut at the MassKara Festival.

Over three days along Lacson Street, festival-goers embraced the excitement of the “Dare to Switch” challenge, making LIFT’s activation one of the festival’s hottest attractions.

The activation brought LIFT’s bold, challenger spirit to life with interactive games that tested strength, speed, focus, and creativity. Attendees navigated the tricky twists of the LIFT Maze, raced against the clock at the LIFT UpBar, struck striking poses at the LIFT Art Photo Wall, and showcased balance and coordination in the LIFT Bottle Up Challenge. Every activity encouraged participants to push limits, boost confidence, and embrace the thrill of trying something new.

Festival-goers flocked to the LIFT booth, eager to take on challenges, win exclusive prizes, and capture unforgettable MassKara moments. From racing the timer to snapping share-worthy photos, the booth became a hub of energy and determination, reflecting the brand’s core message: anyone can dare to switch.

“LIFT’s first MassKara activation celebrated the bold spirit that defines both the brand and the festival,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara uplifts the Filipino spirit, and LIFT shares that same drive to face challenges with confidence and switch up when it’s time to level up.”

As the festival concluded, LIFT left an indelible mark on thousands of attendees, introducing more Filipinos to its challenger mindset. LIFT is now available in sari-sari stores across Western Visayas, with more nationwide events and activations on the horizon.

Stay updated on LIFT Philippines on Facebook and Instagram for the next thrilling stop in the Dare to Switch journey.