Security Bank Unveils BetterBanking Rewards with Ready Set Redeem at Shangri-La Plaza
Security Bank took center stage at Shangri-La Plaza on October 27, 2025, as it officially launched BetterBanking Rewards, its flagship digital platform designed to make every credit card transaction more rewarding.
The highly anticipated “Ready. Set. Redeem!” event featured interactive activities, live demos, and special guest appearances, including television personality and vlogger Wil Dasovich, who showcased just how easy it is to redeem rewards through the new platform.
The launch transformed Shangri-La Plaza into a hub of excitement as guests explored interactive booths that demonstrated the seamless and instant redemption experience BetterBanking Rewards offers. The event underscored Security Bank’s commitment to innovation and customer satisfaction through a digital-first, user-friendly rewards system.
“BetterBanking Rewards will redefine how our customers interact with banking by turning every purchase into a rewarding experience,” said Meri Filart, Vice President and Credit Cards Head at Security Bank. “Our customers told us they wanted simplicity, transparency, and flexibility. With BetterBanking Rewards, they can now track, manage, and redeem points anytime and anywhere instantly.”
A Smarter Way to Earn and Redeem Rewards
The BetterBanking Rewards platform gives Security Bank cardholders access to exclusive features that make rewards management effortless:
- Real-time tracking and redemption of reward points directly through the app or website.
- Pay with Rewards, which lets users redeem points globally wherever Mastercard is accepted.
- Points Exchange, allowing cardholders to convert points into more than 100 partner airline miles and hotel loyalty programs.
These innovations make BetterBanking Rewards one of the most advanced loyalty platforms in the Philippine banking industry, offering a faster, simpler, and more flexible way to enjoy the perks of every purchase.
During the event, Patricia Tan, SVP and Chief Marketing Officer, joined Filart in highlighting the platform’s role in enhancing customer satisfaction. “We’re shaping a more personalized, digital-first banking experience that gives customers the freedom to enjoy rewards that truly matter to them,” Filart added.
Award-Winning Innovation
Even before its public launch, BetterBanking Rewards had already gained international recognition, earning distinctions such as:
- Best Customer Loyalty Program by the International Finance Awards
- Best Advance in Loyalty/Rewards Programme by Retail Banker International
- Credit Card Initiative of the Year by Asian Banking & Finance
Start Redeeming Rewards Today
Security Bank credit cardholders can register for BetterBanking Rewards through the Security Bank mobile app or website. For new customers, applying for a Security Bank credit card is quick and easy at www.securitybank.com.
With BetterBanking Rewards, every swipe counts—bringing customers closer to the rewards they value most.
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